BEAUTY CARE

Cosmoprof targets emerging brands, intros Beauty Vanities

BY Gisselle Gaitan

Cosmoprof North America, or CPNA, an all-encompassing business-to-business beauty event, has announced the launch of Beauty Vanities — a special area dedicated to enhancing the experience of small, emerging beauty brands at its upcoming event.

Beauty Vanities will spotlight small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience at a low entry cost. The program, which is set to take place July 29 to 31, at the Mandalay Bay Convention Center in Las Vegas, will offer a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure.

“Beauty Vanities was specifically created as an entry point to give smaller companies that are new to the market a little extra TLC at our expansive international exhibition,” Daniela Ciocan, marketing director at CPNA, said. “This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry-wide exposure our show is famous for.”

The limited space was created as a response to the market’s demand for indie beauty brands to have access to solid, proven business launch pads at an affordable price, the company said. Its result is to dramatically increase ROI and connect with key industry buyers at the sought-after event.

Participation in the Beauty Vanities special also gives exhibitors access to many of CPNA’s coveted value-added programs such as Boutique — an on-site sampling bar — buyers programs, TV shopping auditions, and innovative social media programs, such as Beauty-E Zone, CPNA Beauty Reviews and See It @ CPNA.

“What’s made our special areas so sought after by key buyers and exhibitors alike is the fact that they feature a carefully curated display of the latest innovations in their category,” Ciocan said. “Beauty Vanities is no different, and we are committed to making it equally successful.”

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Taste Beauty revamps bubble baths with Float

BY Gisselle Gaitan

Taste Beauty, founded by a trio of executives with more than 30 years of combined experience in the beauty industry, aim to create first-to-market products for consumers.

The New York City-based company’s latest innovation, Float is a pop culture phenomenon that’s already millennial-mom approved and has all the markings of being an Instagrammable product, the brand said. Its overall focus is to reimagine the classic rubber ducky, which its done via its two designs.

Coming in a flamingo and unicorn option, the Float contains a scented bubble bath that doubles as a floating toy. As with other items from the brand, products are safe, effective, gluten-free and not tested on animals.

Further product information can be found on Taste Beauty’s website, Facebook and Instagram pages.

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Unilever gets foamy, expands body wash products

BY Gisselle Gaitan

Unilever, the parent company of several beauty brands such as Dove, Dove Men+Care and Caress, is embracing the world of foam body washes, with new launches from the personal care lines.

First up is Dove’s Shower Foam, which gently nourishes skin with an airy lather and features a self-foaming pump. The wash is available in deep moisture, cucumber and green tea scent, sensitive skin, and shea butter with warm vanilla options. The product’s 13.5 fl oz.-size container retails for $5.97.

Staying within the Dove family, the company also unveiled the Dove Men+Care Foaming Body Wash. Designed for men’s skin, the product delivers an instant foaming lather that rinses off cleanly and can be used in an easy three-step process — pump, foam and hydrate. The wash is available in clean comfort, extra fresh and deep clean options, with the 13.5 fl oz.-sized option retailing for of $5.99.

The final addition to the foam lineup is the Caress Botanicals Shower Foam. The product’s formula features a velvety texture that leaves skin lightly fragrant, the company said. Caress’ foam wash is available in white orchid and coconut milk, midnight iris and vanilla bean, and Mediterranean neroli and green tea. The 13.5 fl oz.-size can be purchased for the suggested retail price of $5.47.

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