BEAUTY CARE

Cosmoprof’s new event brings beauty brands, investors together

BY DSN STAFF

Cosmoprof North America has announced the launch of a new program, Beauty Pitch Angles, which is aimed towards bringing private equity and venture capitalists together with the latest beauty industry innovators.

Registration for the program is now open and companies preselected will be invited to a live pitch event with a group of investors at Cosmoprof’s annual show in Las Vegas.

“CPNA has a long and steady reputation for providing truly one-of-a-kind programs that propel brands forward and is unique in its ability to attract major private equity groups,” Daniela Ciocan, marketing director at CPNA, said. “We used key insights from the debut BEAUTY PITCH 2015 competition to arrive at this year’s format, which is all about efficiently bringing truly qualified investors and target companies together for impactful opportunities.”

The winner will walk away with a business-building cash infusion and added brand exposure at the event. Qualified Professional Beauty Association, or PBA, members, CPNA exhibitors and existing beauty companies with one original product and $500,000 in revenue are invited to apply for the program.

Those selected will present their business model and request to funding during a 15-minute closed-door pitch on July 29. All applicants also will be given the opportunity to be reviewed by participating investors, and present current sales, distribution models, market opportunities and the intended use of funds, the company said.

“Being able to offer our attendees the opportunity be seen by a wide group of qualified investors while simultaneously gaining further visibility and networking opportunity at the largest B-to-B beauty event is unparalleled,” Ciocan said. “For the investors it’s equally thrilling since they too are given the rare chance to see so many viable business investment opportunities in one event.”

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‘Pretty Little Liars’ star Shay Mitchell joins Buxom family

BY Gisselle Gaitan

Buxom, the beauty brand best known for its lip plumping products, has named Pretty Little Liars star Shay Mitchell as its new global creative brand ambassador.

The actress, who is an influencer, author and lifestyle blogger, will make her first appearance on behalf of the brand in July for its new lip product.

In addition, she will actively collaborate with the Buxom team to help develop creative content, social media campaigns, new products and shade ideation, the company said.

“Shay Mitchell is a trendsetter who never fails to make a bold fashion statement, confidently speak her mind, or share her passion for adventure — fully embodying everything Buxom stands for as a brand,” Betty Kim-English, SVP of global at Buxom, said. “We are thrilled to have a unique partnership with Shay, who we plan to partner with closely to help grow Buxom globally, build brand awareness, and attract new customers.”

Content to be spearheaded by Mitchell will include YouTube tutorials, Facebook, Twitter and Instagram activations, which will engage her 29 million followers, the company said.

“I’ve kept Buxom products in my makeup bag for years and I can’t wait to share my love for the brand,” Mitchell said. “I’m obsessed with beauty and excited to help Buxom move into new makeup categories that I love and use every day.”

Further information, including a list of Mitchell’s must-have products, can be found on her own section on Buxom’s website.

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Markwins Beauty Brands acquires Lorac Cosmetics

BY Gisselle Gaitan

Markwins is expanding its beauty portfolio by announcing its acquisition of prestige brand Lorac Cosmetics.

“Markwins’ expanding success is simple at its core: we respect that different people have different needs. Whether culturally or economically, we understand that we need to satisfy the global consumer by continuing to acquire and develop disparate brands — one brand can’t conquer the world,” Eric Sung-Tsei Chen, CEO of Markwins, said. “With Lorac, we’re thrilled to add its distinct Hollywood heritage and celebrity status. I have always had a bias toward California, and Lorac is yet another embodiment of the California beauty spirit.”

Founded two decades ago by professional makeup artist Carol Shaw, the Burbank, Calif.-based brand was created out of the need to develop products that wouldn’t irritate celebrity client’s sensitive skin.

“As the Founder of Lorac, a Pro Artistry brand, I am thrilled to see Markwins re-energizing the brand and taking it to new heights,” Shaw said. “Markwins recognizes the importance of honoring our pro heritage and continuing to develop high-quality products that create effortless, red carpet beauty for which Lorac is known.”

The City of Industry, Calif.-based company’s vast portfolio includes such brands as Physician’s Formula, Wet n Wild, Black Radiance and Lip Smacker. Shaw will continue to work with Markwins as lead consultant for the brand she created, the company said.

“Lorac is the original professional makeup artistry brand, and Markwins is excited to add its unique market-positioning to our expanding brand portfolio,” Stefano Curti, global president of Markwins, said. “With Lorac, Markwins enters the prestige channel with an iconic Hollywood mainstay — expert products created under the intuition of makeup legend Carol Shaw, resulting in technologies that compel even the sharpest of beauty enthusiasts’ critical eye.”

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