BEAUTY CARE

Clarisonic jumps into the next phase of cleansers

BY DSN STAFF

Clarisonic fans just got a whole new way to cleanse their skin.

The Redmond, Wash.-based company unveiled two new devices — Mia Smart and Mia Prima — that cleanse and remove long-wear makeup.

Both new products also do more than remove dirt and grime from the skin. Featured within the tools is a universal waterproof handle, mobile app connectivity via Bluetooth, an LED light indicating active modes and a soft start mode that allows for easy acclimation to cleansing modes.

In addition to tool upgrades, the cleansers also contain three cleansing programs including daily cleanse, smart and gentle cleanse modes.

“Clarisonic’s inception was based on a marriage between beauty and tech, founded in the fundamental need to unclog a pore. We are so excited that nearly 15 years after the first device launch, we have not only held this tradition but modernized it for today’s consumer with multi-functionality and customization through our app,” Kathy Chi Thurber, Clarisonic global and U.S. general manager, said. “Mia Smart is truly our most advanced beauty device yet — we can’t wait for the public to try it and see the results for themselves.”

The Mia Prima is optimal for daily cleansing and features a 60-second daily cleanse mode for all skin types, waterproof handle and soft start mode, which starts all cleansing modes at 80% on the first use and gradually climbs to full power after a two-week usage.

Clarisonic also will be upgrading its Radiance Brush Head and Sensitive Brush Heads with a new shape and design, and also are to feature a time strip notification, which notifies users when it’s time to replace their brush heads.

From Aug. 8 to Sept. 8, the company will be offering a trade-in program, where users can trade in old devices for new replacements, and will include all of its existing devices and approved competitors.

Both devices are available on the company’s website, where the Mia Smart retails for $199 and the Mia Prima for $99.

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