Clairol, Snapchat join forces to make shopping easy
Clairol is making shopping easy with the new shoppable lenses on Snapchat.
The beauty brand announced that it would be partnering with the social media company on AR technology to make trying-on and purchasing hair color as easy as clicking a button.
“We’re thrilled to be the first beauty brand to partner with Snapchat’s ‘shoppable’ augmented reality Lens and offer consumers a holistic brand experience and a fun, exciting new way to engage with Clairol,” Anna Vorrias, VP of global and U.S. marketing for Clairol at Coty, said. “This new technology will enable consumers to virtually try on new hair color looks with our Color Crave product, then easily shop the look.”
Clairol, which is part of Coty’s umbrella of brands, is looking to merge beauty and tech to deliver a seamless experience that allows users the opportunity to try, share and buy their Color Crave products from the app.
A Snpachat filter will appear to users who after trying it on, can click on the “more” button to purchase at an online retailer. The lenses will run on the app until June 30, with a high visibility during festival season, including during the Electric Daisy Carnival Las Vegas, Governor’s Ball, Bonnaroo, and Pride.
Additional how-videos also will be released, which will educate and inspire customers with looks created with Clairol’s Color Crave.
“Showcasing product use through our campaigns in a seamless and scalable AR experience is an important way to bring the fun of beauty to life. There is so much opportunity with digital experience, especially due to the barriers of being able to ‘try on’ products when in store,” Steve Indich, general manager at Beamly, which is part of Coty’s internal digital team said. “With market-ready solutions such as lenses and the ability to now shop those experiences, we are gaining insight to how we can not only earn consumers attention but also be part of their evolving path-to-purchase. Bridging the gap between content and commerce is certainly top of mind.”
Clairol’s Color Crave products come in six metallic makeup shades and 11 semi-permanent shades that are available for purchase wherever health and beauty aides are sold.
Sephora adds spa-grade facial to in-store services
Sephora has announced that beauty fans who enter its store doors will now be able to obtain a spa-grade facial, as part of its in-store services.
The San Francisco-based company will offer the Perk Hydrating Facial, an exclusive skincare treatment in partnership with HydraFacial.
“All of our services are developed to enhance, demystify or personalize our clients’ experience with beauty,” Priya Venkatesh, vice president of merchandising for Sephora, said. “The Sephora Perk Hydrating Facial is our first in-store spa grade treatment, powered by our own talented consultants who celebrate beauty each day with our clients. By introducing our clients to the right products, based on their own unique skincare concerns and enhanced with a personalized service, we’re able to create an emotional connection, build their trust and celebrate the results with them in one comprehensive offering.”
Sephora’s Perk Hydrating Facial is a premium 2-in-1 service that utilizes Perk technology to exfoliate, hydrate and nourish skin for instant, glowing results, the company said.
As part of the 20-minute in-store service, a specially trained advisor will provide the consumer with a skin care consultation, then perform the service and discuss product recommendations, including a Digital Skincare Guide, which can be emailed to the client for future reference.
“We are thrilled to collaborate with Sephora on the next generation of skincare,” Clint Carnell, the chief executive officer of HydraFacial, said. “The partnership makes on-the-go skincare treatments more accessible than ever. Clients that experience the Perk Hydrating Facial will leave Sephora with an instant glow,”
The Perk Hydrating Facial works by:
- First, having a certified Sephora consultant measure hydration levels using the Moisture Meter, an exclusive digital tool used to read moisture levels in skin and determine your specific skin type.
- Then, removing all makeup, oil and debris from the skin using a cleanser personalized to the Moisture Meter reading.
Then, the two-step Perk service begins.
- Step One is a nourishing solution that exfoliates the skin, revealing a smoother, more even surface. The specialized cleansing tip acts as a vacuum to suction impurities from the skin. The patented roller-flex technology deeply cleans while prepping for the delivery of Step Two.
- Step Two features a hydrating, soothing, and brightening serum that will moisturize skin from the inside out. The Perk machine flushes the skin with nutrients, plumping up the volume.
The consultant then customizes the way the Perk service is performed, by targeting any and all areas of concern expressed by the client. To complete the service, the consultant will apply an eye cream and a moisturizer to preserve and amplify the benefits of the service, which lasts 30 minutes.
Those interested can book an appointment online, through the Sephora App or by calling the store directly. The facial is complimentary with a $75 minimum product purchase and available at over 100 stores across the country. Further information can be found on Sephora’s website.
Banana Boat’s Simply Protect welcomes summer
Banana Boat is welcoming the summer sunshine by releasing a new line of sunscreen products that are formulated with 25% fewer ingredients.
The new Banana Boat Simply Protect Sunscreen is made without oxybenzone, parabens and contains no added oils or fragrances. Products in the collection are also available in sports, kids and baby formulations that are offered in both hand lotion and spray formats.
“When it comes to sun protection, every family has different preferences, which is why we’re especially excited about the launch of Banana Boat Simply Protect Sunscreen,” Anastasia Tobias, senior brand manager of Banana Boat sunscreens, said. “We know families are interested in sunscreen without any extra ingredients like dyes or perfumes – but with the same trusted protection Banana Boat has always provided. We’re excited to enhance our kids and baby portfolio with the new Simply Protect offerings, which will replace our existing kids and Baby Tear-Free Sting-Free products.”
The Shelton, Conn.-based company’s new formulations provide SPF 50+ broad spectrum UVA/UVB protection, while also being sweat and water resistant for up to 80 minutes. In addition, the sun protection brand also is enhancing their selection of on-the-go sunscreen sticks by launching the Sport and Kids Sport Sticks with PowerStay Technology. Each of the product’s formulations is lightweight with a wider format for an easier application, the company said.
Further information can be found on the company’s website.