China Glaze develops Magnetix nail lacquer collection

1/4/2012

LOS ANGELES — China Glaze, which makes nail lacquers sold at salons and professional beauty supply stores nationwide, has announced the launch of its limited-edition Magnetix nail lacquer collection.



Infused with iron powders that move when exposed to a magnet, China Glaze Magnetix uses magnetic force to create three different designs — starburst, repeating arrows or diagonal lines.



Inspired by bold, sleek, futuristic fashion and art, the China Glaze Magnetix collection features six shades:




  • You Move Me — Luxe gold metallic;




  • Cling On — Gorgeous green metallic;




  • Pull Me Close — Crystal blue metallic;




  • Instant Chemistry — Sophisticated metallic berry;




  • Drawn To You — Subtle metallic lilac; and




  • Attraction — Chic metallic chrome.




China Glaze Magnetix will be available mid-February. Individual shades retail for $10; the China Glaze Magnetix magnets retail for $10 and is sold separately. The collection will be available in a 12-piece counter display and as open stock colors and magnet.

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