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BEAUTY CARE

CeraVe unveils Hyaluronic Acid Serum, line for Diabetic skin

BY DSN STAFF

CeraVe’s portfolio is expanding with the launch of several new products.

The brand, which is part of the L’Oréal family, unveiled its new Hydrating Hyaluronic Acid Serum and Diabetics’ Dry Skin Relief line.

Developed to address the individual skin care concerns of those with diabetes and help reduce their risk of skin complications, the Diabetics’ Dry Skin Relief collection features a moisturizing cream, hand and foot cream, and a cleansing wash.

“As the number of diabetes sufferers continues to rise, it was important to us that we develop this trio of products to help this growing segment of consumers seeking specialized skin care,” Derrick Booker, vice president of marketing at CeraVe, said. “We know that people with diabetes have unique skin care concerns, and these new products demonstrate our commitment to providing diabetes sufferers with affordable and therapeutic skin care offerings.”

Products in the collection include a combination of three ceramides and bilberry ad urea to help not only soothe skin, but also provide moisture, the company said.

The brand’s other latest addition — the Hydrating Hyaluronic Acid Serum — works to fight against dehydrated skin, stress, weather and diet. The featured hyaluronic acid is a hydrating ingredient that moisturizes skin and locks in moisture to prevent water loss, the company said.

CeraVe’s Hydrating Hyaluronic Acid Serum and Diabetics’ Dry Skin Relief line can be found on Amazon and on the shelves of retailers nationwide. Further information can be found on the company’s website.

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CoverGirl’s Exhibitionist Mascara transforms lashes

BY Gisselle Gaitan

CoverGirl is expanding its Exhibitionist line of beauty products.

The brand, on the heels of becoming Leaping Bunny certified, has announced the launch of its new Exhibitionist Mascara. The product is designed to inspire users to embrace who they are and want to be, no matter the reason, the company said.

Created with a buildable formula that does not allow smudging, clumping or flakes, the mascara also features a wire brush for 10 times the volume.

To showcase the product, CoverGirl teamed up with singer Katy Perry on a campaign video that has her embodying the exhibitionist lifestyle.

Available in four colors — very black, black, black-brown and waterproof very black — CoverGirl’s Exhibitionist Mascara is available at mass market, drugstore, food and e-commerce retailers, retailing from $7.99 to $10.99.

Further information on the line or any other of CoverGirl’s products can be found on the company’s website.

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Knours intros kit of leading products

BY DSN STAFF

Just in time for the holiday season, Knours unveiled its latest offerings — perfect to gift on its own or include as a stocking stuffer.

The brand’s new Starter Kit is a collection of its seven leading products, which include the Your Only Cleanser, Skin Meditation Gel Cream, One Perfect Cream, Double Duty Mist, and three sheets of the no-rinse In-bed Cleansing Wipes.

Each product comes in a TSA-friendly size and is packed in an eco-friendly canvas pouch.

The kit retails for $28 and can be found on Knours’ website. Further information also can be found on the brand’s social media channels.

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