BEAUTY CARE

Carol’s Daughter celebrates 25th anniversary with new campaign

BY Gisselle Gaitan

In honor of its 25th anniversary, Carol’s Daughter has unveiled a new campaign that encourages women to celebrate their individuality unapologetically.

To celebrate the #NoApologies and #BornandMade movements, the company returned to its Brooklyn roots and filmed a series of videos throughout the borough that inspire viewers to be who they authentically are.

Lisa Price, the brand’s founder, will be featured prominently in the campaign as well as ten local influencers and spoken word artist Mahogany L. Browne, who will help celebrate stories of unique beauty.

“To celebrate 25 years, there was only one place to be, Brooklyn,” Lisa Price, founder of Carol’s Daughter, said. “I wanted to incorporate the magic, love and community of Brooklyn — the place my family and I call home — and where Carol’s Daughter was born. The goal was not only to celebrate the brand reaching such a significant milestone but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies. I am Lisa. I am unapologetically me. I was born and made to be Carol’s Daughter.”

Influencers who will be involved with the campaign include Cynthia Andrew of the blog SimplyCyn, model and student Kokie Childers and writer/stylist Latonya Staubs.

Carol’s Daughter also is encouraging every mother, daughter, sister and beyond through its digital and social platforms, through a series of videos, to highlight their individuality and be their authentic selves.

To join the movement, Carol’s Daughter is encouraging users to follow its social media channels and stay tuned to its YouTube channel for even more content.

Products from the brand are currently available for purchase at Walmart, Target, Walgreens, Rite-Aid, CVS, Ulta Beauty and Sally Beauty locations throughout the nation.

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BEAUTY CARE

CoverGirl embodies peach, chocolate in new collection

BY Gisselle Gaitan

After unveiling its most inclusive line of foundation, CoverGirl has unveiled yet another new collection of products that create the perfect look — with an amazing scent to boot.

The brand’s new peaches and chocolate collection, which available at Walmart, offers a range of highly pigmented highlighters, contours, blushes and eyeshadows with an amazing scent.

Each product in the collection contains a peach and chocolate smell, silky texture, such various finishes as matte and shimmer, and a smooth, blendable application.

Featured products in the collection include the peach punch highlighter palette, chocoholic contour palette, peach punch blush, chocoholic bronzer, peach punch highlighter and truNaked palettes scented eyeshadows in chocoholic and peach punch.

The entire collection can now be found exclusively at Walmart’s beauty section, and both eyeshadow palettes will be available more broadly at mass market, drugstore, food and e-commerce retailers nationwide.

Further information on the collection can be found on CoverGirl’s website.

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Perfectil makes its stateside debut

BY Gisselle Gaitan

Beauty vitamin Perfectil, which is primarily sold within the U.K., will be making its debut in the United States at a major retailer located all across the nation.

The company announced that the product, developed by scientist Arnold Beckett, doctors and nutritionists, would be hitting Walgreens shelves this summer.

As part of Vitabiotics’ portfolio of products, the beauty vitamin received the Queen’s Award for International Trade in 2018. Thus making it the only recipient of the award for innovation in the multivitamin supplement sphere, the company said.

“We are delighted to now be able to offer Perfectil in the U.S. market. Perfectil is recognized throughout the world for its scientific approach to beauty from within, and we are excited to bring our effective formulas to America,” Tej Lalvani, CEO of Vitabiotics USA, said.

Created with various formulations that are designed to specifically support skin, hair and nails, each of the vitamin’s formulations contains 22-to-28 bio-active micronutrients that help deliver radiant beauty from the inside out, the company said.

The line’s three new formulations launching in the United States and Walgreens locations include the Triple Active Support for Skin, Hair and Nails, Perfectil Nails, Perfectil Hair and Perfectil Skin. Each formula functions as a comprehensive multi-vitamin, so there is no need to take multiple formulas of the product, the company said.

Further information on any one of the beauty vitamins can be found on the company’s website and social media channels.

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