Cai Para Mi unveils cosmetic line

12/28/2018
Cai Para Mi, a new line of beauty products created with the Latin consumer in mind, unveiled its new collection of products.

Founded by Ralph Mandil, the line features cruelty-free cosmetics that are formulated with olive, yellow and brown undertones, the company said.

“We’re very excited to launch CAI Para Mi, the first cosmetic brand created specifically with the Latina woman in mind,” founder Ralph Mandil, said. “For too long, the cosmetic industry has taken these women for granted. CAI strives to give them their own voice, confidence and power to feel beautiful every day. To me nothing is more beautiful than a confident woman.”

Containing such products as foundation, concealer, bronzer, highlighter, blush, eyeshadow and lipstick, the beauty brand also has named Dominican singer and songwriter, Natti Natasha as its latest spokesperson.

“No one embodies the Latina of today more than Natti Natasha,” Mandil said. “She serves as an inspiration for Latinas everywhere with her hard work, dedication, and unwavering commitment to beauty. We’re proud to have her as the face of CAI Para Mi’s introduction into the industry.”

Cai Para Mi’s range of beauty products will begin to appear on the shelves of CVS and Target beginning February 2019.
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