Brut develops two new fragrances
NEW YORK — Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.
The new scents of anti-perspirant/deodorant — Blue Wave and Black Ice — were unveiled during a New York City press event Tuesday evening.
Blue Wave has spicy undertones blended with citrus and hesperidic top notes. Meanwhile, Black Ice features hints of amber mixed with aromatic top notes.
The new products, which also have revamped packaging for a more modern look and feel, feature a triple-action formula to protect against wetness and odor and it promises to leave no visible residue.
The new fragrances will launch in January and will retail for between $2.79 and $3.49.
CVS/pharmacy unveils Nuance Salma Hayek spring 2014 collection
WOONSOCKET, R.I. — CVS/pharmacy unveiled during a New York City press event on Wednesday the spring 2014 collection of its exclusive Nuance Salma Hayek line.
The new collection, which will begin shipping in January, features products for hair and skin.
Designed for mature skin is the new Age Affirm skin care collection, which is made with an exclusive rose petal complex, consisting of botanical extracts derived from rose petals, violet leaf and lavender flower. The Age Affirm line includes a Firming Day & Night Cream ($16.99), Firming Eye Balm ($16.99), Glycolic Cream Cleanser ($12.99) and Firming Neck & Chest Balm ($21.99).
For hair, there’s new Blue Agave Curls & Waves shampoo and conditioner priced at $7.99 each. The shampoo is a sulfate-free formula designed to gently cleanse without over-drying, infusing the hair with moisture. The mild cleansing system revives waves and builds shine, softness and movement. The conditioner is a rich, repairing conditioner with natural butters and botanical extracts to rejuvenate damaged, brittle hair. The fortifying formula provides deep hydration, reviving the natural coil and formation of wavy hair.
There’s also the new Blue Agave Wave Enhancing Styling Swirl, which is a dual gel and cream formula that revives waves and allows them to flow freely for hair that is soft to touch without a crunch-like texture. It is priced at $9.99.
The new Soy Protein Primer Spray is a light primer formula that promises to smooth hair to equalize its porosity. With improved hair elasticity, the primer allows for even distribution of styling products. It is infused with Color-Lock Technology to help prevent sun damage and protects against heat styling. The price is $9.99.
To help restore health and shine to lackluster locks is the new Healthy Shine Nourishing Oil. The waterless treatment oil penetrates the hair to restore health and shine to hair follicles. It also features Color-Lock Technology with UVB absorbers to protect color from fading during heat styling and exposure to damaging UV rays. The price is $9.99.
To help straighten hair and control frizz is the new Bamboo Extract Straightening Balm. The bamboo extract coats each strand to strengthen and condition damaged hair, while passion flower extract restores moisture and shine. It also features a Style Support Polymer to protect curly, frizzy and relaxed hair against humidity, and it provides lightweight hold for long-lasting straight styles. The price also is $9.99.
The Nuance Salma Hayek line, which is exclusive to CVS/pharmacy, launched in 2011. Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies, inspired the line. An embodiment of her family heritage, the products in the Nuance Salma Hayek line represent the fusion of proprietary formulations and personal beauty rituals passed down from generations. Hayek’s own beauty rituals, as well as her global travels, inspired each product in the line.
Hello oral care graces Times Square via People magazine partnership
NEW YORK — Hello oral care has partnered with People magazine to bring its “Sexiest Man Alive” issue to life through an interactive activation in Times Square.
On Wednesday, tourists and New Yorkers who are visiting the “Crossroads of the World” are not only able to stop by the “Sexiest Man Alive” area to sample Hello products, but they also can get their picture on one of the largest Time Square billboards. All visitors who stop by and test out Hello will be able to freshen-up before having their “cover shot” displayed on a billboard next to Adam Levine — the “Sexiest Man Alive.”
This partnership is yet another display of how brands are finding unique ways to engage consumers, sample products and reach a mass audience.