BEAUTY CARE

Indie beauty brand Better Skin debuts at Ulta Beauty

BY Gisselle Gaitan

The company behind the winning miracle cream, Genius in a Jar – Better Skin, is launching in more than 1,100 Ulta Beauty locations nationwide.

Better Skin was founded by Murphy Bishop, a beauty industry alum, and aesthetician Natalya Rachkova, who brought her secret skin care recipe to the United States when emigrating from the Republic of Uzbekistan to Seattle. After meeting and discovering Rachkova has a side business selling her old country cream out of her kitchen, Bishop tried the product and convinced her to let him help turn her skin care passion into a real business, the Los Angeles-based company said.

Bishop shared his excitement of partnering with the beauty retailer by stating, “It means that indie brands can compete with big brands driven by big budgets. If you have a great story, great brand fans, and steady sales growth — there’s a chance for you.”

Better Skin’s portfolio currently consists of four products:

  • Mirakle Cream, an all-purpose cream;
  • Zit No More, a zit zapper that comes in a rollerball form;
  • Lava Magik, an orange-scented cleanser, exfoliating scrub and mask containing volcanic lava; and
  • Epik C Vitamin Serum, a skin tightening serum that will be available on the retailer’s website.

All of Better Skin’s products are paraben-free, gluten-free, cruelty-free and vegan. Prices will range from $18 to $42, and further product information can be found on the company’s website or Instagram account.

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