Beauty Systems announces distribution partnership with Pravana
Sally Beauty Holdings announced that its Beauty Systems segment, which distributes beauty products to salon professionals through its CosmoProf and Armstrong McCall divisions, signed a distribution agreement with Pravana.
“Pravana is a great brand, and this partnership will further enhance our hair color and care portfolio, which will expand our ability to support our stylists,” Mark Spinks, president of Beauty Systems, said. “The Beauty Systems team looks forward to extending the Pravana brand to our community of stylists, especially with its wide range of vivid colors.”
The agreement allows Beauty Systems to offer Pravana, which is owned by Henkel AG, products through its CosmoProf and Armstrong stores throughout the United States.
“We are excited to partner with such a prestigious brand that is known by stylists in the professional channel as a leader in hair color and care,” Chad Selvidge, senior vice president and chief merchandising officer at Beauty Systems, said. “Pravana is a brand that has always delivered tremendous innovation and creativity to the salon industry.”
Eos goes natural with organic lip balm
For those seeking a little extra something when it comes to moisturizing lips, beauty brand Eos has the solution they just may be looking for.
The brand has introduced shoppers to its new Organic Pure and Free Stick, which is the company’s first-ever flavor-free lip balm.
Containing such ingredients as vitamin E, shea butter, jojoba oil, coconut oil, olive oil, carnauba wax, beeswax and sunflower oil, the lip balm is USDA-certified organic.
The product also is free of parabens and petrolatum, gluten-free, GMO-free, hypoallergenic, made with sustainable ingredients, and dermatologist tested, the company said.
Eos’ Organic Pure and Free Stick can be found at such retailers as Walmart and Target for the suggested retail price of $4.48 for a pack of two lip balms.
YouCam Makeup, Flying Solo bring NYFW beauty to smartphones
YouCam Makeup, which is owned by Perfect, is kicking off fashion month by partnering with Flying Solo NYC.
The augmented reality beauty app and independent fashion house are joining forces to allowing consumers to virtually try-on New York Fashion Week beauty looks.
“We are thrilled to partner with such a forward-thinking global fashion house like Flying Solo and give the looks of empowering indie designers around the world a virtual beauty makeover,” Alice Chang, Perfect founder and CEO, said. “It’s an exciting time to be able to elevate traditional fashion week content coverage to a new level, and give fashion fans the chance to try the stunning runway looks instantly from their mobile phones.”
YouCam will also showcase the label’s runway show with front row coverage, which showcases 70 indie designers, and also features exclusive backstage footage that highlights the designers, makeup artists and hairstylists who work behind the scenes.
“Flying Solo is extremely excited to bring our exclusive makeup looks from this season and past shows to all our followers together with YouCam pioneering technology,” Elizabeth Solomeina, co-founder and managing director at Flying Solo, said. “For the first time everyone can feel like they are part of our runway.”
Beauty looks from Flying Solo NYC can now be tried on for free on YouCam Makeup’s app, and on Sept. 11 at 8 PM EST., a front row seat to the fall show with backstage interviews will be available on the app as well.