BEAUTY CARE

Beauty format’s success behind Walgreens expansion into 1,000 additional stores

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens will be bolstering its beauty proposition with the addition of "Beauty Differentiation" formats across more than 1,000 additional stores this year, the company reported earlier this week. The move is being precipitated with the hiring of beauty consultants who add a personal customer service touch to the offering.

"We think the opportunity inside of a drug store is to move toward a health and beauty convenience specialist," noted Alex Gourlay, co-COO Walgreens Boots Alliance. "That's where we're seeing the investment and the growth right now," he said. "The future of the business will be focused on many ideas but we're absolutely making the most of the 8 million customers who use Walgreens today, both online and in the pharmacies, and also developing  a more appropirate beauty offer."

With the expansion of Walgreens' beauty strategy into an additional  1,000 stores "shows the confidence we have in this strategy," he said.

"We have now recruited beauty [consultants] across more than 1,800 stores, which is helping to drive No7 sales and gross profit," George Fairweather, EVP and global CFO Walgreens Boots Alliance, told analysts. "Repurchase levels of No7 products have been very encouraging and Soap & Glory has also gotten off to a good start."

That level of success across Walgreens' exclusive brands has set the stage for the next launch, Fairweather said. "Following the successful introduction of No7 and Soap & Glory, we're planning to introduce another of our own brands, Botanics, into our existing 'Beauty Differentiation' stores in the next six months."

 

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Jessica Alba offers surprise makeovers to support Target launch of Honest Beauty

BY David Salazar

JERSEY CITY, N.J. — Target customers here were treated to complimentary makeovers from an expert on the new Honest Beauty products hitting stores — the company’s founder, actress Jessica Alba. 
 
The Jersey City appearance marks the first of several “Target Tuesdays,” at which Alba will surprise Target shoppers with Honest Beauty makeovers at stores across the country. 
 
In late March, Honest Beauty got its first mass-market retail launch when it became available at roughly 800 Target stores and on Target.com.
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J&J Consumer named official healthcare partner of the U.S. Soccer and MLS

BY Michael Johnsen

NEW YORK — Johnson & Johnson Consumer on Thursday announced a multi-year renewal extending Johnson & Johnson as the official healthcare partner of the U.S. Soccer Federation and Major League Soccer. The announcement builds upon two successful sponsorships that began in 2015.

"We are extending this successful collaboration with the fastest growing sport in America through the United States Soccer Federation and Major League Soccer," stated Maria Eduarda Kertesz, President, U.S. HealthE.  "Through this opportunity, we will bring new occasions for our family of brands to connect to a diverse group of consumers through a significant passion point."

The extension with U.S. Soccer includes U.S. Men's, Women's and Youth National Teams. The partnership will provide Johnson & Johnson with the opportunity to support the U.S. National Teams through the 2018 World Cup, the 2019 Women's World Cup and a wide variety of games and tournaments at every age level.

The strategic partnership with MLS is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure and on-site activation at key MLS Events, including the MLS All-Star Game presented by Target and MLS Cup, Major League Soccer's championship game.

Johnson & Johnson Consumer is inclusive of some of the world's most iconic brands that are included in this partnership, including: Band-Aid Brand, Benadryl, Bengay, Coach, Compeed, Listerine, Motrin, Neutrogena, Neosporin, Rhinocort, Tylenol, Visine and Zyrtec. Brands will be featured in field level signage at matches played in the U.S. and will integrate the official sponsorship into their marketing plans, including advertising, retail, grassroots, PR and digital.    

Johnson & Johnson will also utilize this strategic partnership to build awareness of the Johnson & Johnson Donate a Photo app, where people can download the app to connect with causes that they care about and other key platforms and partners.

This year the U.S. Men's National Team is currently playing World Cup Qualifiers in anticipation of the Men's World Cup in 2018 in Russia. MLS kicked off its 22nd season on March 3 with two new expansion clubs in Atlanta and Minnesota and new stadiums in Atlanta and Orlando.

 

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