BEAUTY CARE

Ariana Grande’s newest fragrance says Thank U, Next

BY DSN STAFF

Ariana Grande is saying Thank U, Next to her newest fragrance.

The songstress who dropped the hit song of the same name earlier this year, which debuted at number one on the Billboard Hot 100 and at the time, went on to break the record for the most-watched music video with 55 million YouTube views in under 24 hours, is channeling that same vibe into a new scent.

Created in partnership with Luxe, the fragrance symbolizes the same meaning as the song — moving on, looking up, taking control in a positive and self-affirming way and with a sense of humor.

“For the Thank U, Next fragrance campaign, Grande and Luxe again partnered with Hannah Lux Davis to seamlessly weave Grande’s newest fragrance creation into the “thank u, next” world,” Noreen Dodge, the chief marketing officer of Luxe said. “Ariana’s creative vision for Thank U, Next perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana’s latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category.”

Crafted by Roberet’s Jerome Epinette, the perfumer and artisan behind Atelier Cologne and Byredo, the scent layers florals and a textured musk together, the company said.

“Each of Ariana’s fragrances surpasses the last and Thank U, Next will be no exception. The scent, packaging and campaign are all a perfect representation of Ariana’s globally embraced message,” Tony Bajaj, the chief executive officer of Luxe said. “It is remarkable how Ariana connects with her fans and shares her incredible passion through everything she does. We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of Thank U, Next fragrance.”

Featuring notes of white pear, wild raspberry, crème de coconut, punk rose petals, macaroon sugar and velvet musk, Thank U Next fragrance will be available in three sizes — 3.4 fl-oz. that retails for $62, 1.7 fl-oz. for $52 and 1.0 fl-oz. for $42.

“I wanted to make a fragrance that smells related to my first fragrance Ari but more summery, so I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut,” Grande said. “I was inspired to design a bottle that represented the message of my song “thank u next” — the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.”

Shoppers can find Thank U, Next at Ulta Beauty’s website on Aug. 18 and at the retailer’s physical shelves as well as Shoppers Drug Mart in Canada on Sept. 1.

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