BEAUTY CARE

Ardell Beauty, Perfect365 join forces on augmented reality app

BY DSN STAFF

The love affair between the beauty industry and augmented reality shows no signs of slowing down.

After previously partnering with YouCam Makeup on virtual product try-ons, the company has once again innovated the space thanks to a new collaboration with Perfect365.

Through the augmented reality company’s Face Detection technology, users are able to try accurate virtual makeup placements in both photos and live video in the app’s Live Mirror feature, the brand said.

Featured products from Ardell Beauty found within the app include everything from lipstick to mascara and lashes. Consumers can sample the Ultra Opaque, No Slip, Matte Whipped, Hydra and Forever Kissable lipsticks, alongside the Lash Booster, Wanna Get Lucky and Fame Chaser eyeliners.

When it comes to mascara, users can try the Fiber Building, Precision, Waterproof and Volumizing products, as well as the Strike a Brow and Brow Confidential brow products.

Of course, the full Ardell launch wouldn’t be complete without some lashes, which is why the company also is including several lines within its Faux Mink, Magnetic, Individuals, Natural, Wispies and Mega Volume collections within the app, as well.

Further information on the collection or technology can be found on the company’s website or by simply downloading the app.

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BEAUTY CARE

Physicians Formula founds skin health coalition

BY DSN STAFF

Physicians Formula is taking its commitment to creating trustworthy beauty products to the next level.

The City of Industry, Calif.-based company announced the formation of a new skin health coalition, composed of an allergist, dermatologist and plastic surgeon. The coalition will work with the brand to share advancements in cosmetic technologies, the latest news in ingredients and feedback from each of their practices, the company said.

“We were founded by a physician and want to stay true to our roots by continuing to innovate with doctor-curated, safe-for-sensitive-skin formulas. We are committed to keeping our promise to maintain our consumers’ trust by delivering the healthiest and most efficacious beauty innovations — vetted, crafted, tested and validated by top physicians in skin health,” Alice Chen, vice president of marketing at Physicians Formula, said. “We are thrilled to introduce our Physicians Coalition, an altruistic trio of distinguished physicians who are passionate about public health. We will work closely with them on product development, R and D, and consumer and media relations.”

The coalition will include:

  • LanAnh Do, who is board-certified in allergy and immunology, internal medicine and pediatrics. Specializing in the treatment of asthma, allergies and immune disorders in children, Do graduated from UCLA and obtain a medical degree with honors from the UCLA David Geffen School. Her passion for the field of allergy stems from her own personal struggles with skin sensitivity, contact dermatitis and genetic melasma for years;
  • Rachael Cayce, a board-certified dermatologist specializing in the treatment of complex medical and cosmetic dermatological issues. She obtained her medical degree from the University of Texas Southwestern Medical School and was selected for the Doris Duke Clinical Research Fellowship for medical dermatology; and
  • Sarmela Sunder, a double board-certified head and neck surgeon and facial plastic and reconstructive surgeon. Specializing in the neck and head, Sunder began her training at John Hopkins University and received dual degrees in public health and anthropology. She continued her medical education at Cornell Medical College and received a fellowship credited by the American Board of Facial and Reconstructive Surgery.
  • Physicians Formula, founded in 1937 by allergist Frank Crandall, currently works to develop healthy beauty products for consumers.

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Cremo switches up its men’s grooming game

BY DSN STAFF

Hairstyling and men’s grooming is taking a new turn thanks to the latest from Cremo.

The brand, which offers products created by a team of chemists who also are experts in skin care, unveiled its new collection of hair styling, body wash, body bars and fragrances.

“It’s no surprise that the men’s grooming market is booming — and Cremo is an example of that exciting growth, as we offer uniquely affordable high-quality products in shave, beard care and now hair and body,” Matthew Biggins, president of Cremo, said. “Our award-winning shave and beard care line has given us a solid foundation to evolve into a more integrated men’s grooming brand, now able to provide affordable solutions for premium hair and body care.”

New premium products by the Laguna Beach, Calif.-based company include:

  • The Premium Barber Grade Hair Care, which comes labeled to tackle such needs as thickening, shine styling or matte. It comes in shine pomade, styling cream, matte cream and thickening paste varieties, which retail for $12.99 each in a 4-oz. size;
  • The All Season Body Wash, which is created with premium ingredients, features such scents as Blue Cedar and Cypress, Citron and Vetiver, Sage and Citrus, and Bourbon and Oak. Each wash comes in a 16-oz. size that retails for $8.99;
  • The Exfoliating Body Bar Made with Shea Butter contains lava rock and oat kernel as main ingredients. Each bar exfoliates and hydrates via the included shea butter, and comes in Blue Cedar and Cypress, Citron and Vetiver, Sage and Citrus, and Bourbon and Oak scents; and
  • The Spray Cologne and Solid Cologne are available in spray or solid form. Each scent is available in a TSA-friendly tin box and comes in Bergamot and Musk, Blue Cedar and Cypress, Bourbon and Oak, Leather and Oud, Spice and Black Vanilla, and Silver Water and Birch scents. The spray cologne comes in a 3.4-oz. size that retails for $22.99, and the solid cologne comes in a .45-oz. size that retails for $14.99.

Cremo’s new line is available at such retailers as Amazon, Target, Walmart, Walgreens, CVS, Rite Aid, HEB, Meijer, Kroger and Bed Bath and Beyond.

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