BEAUTY CARE

Amorepacific expands Laneige distribution

BY DSN STAFF

Those across the globe can now get their hands on Amorepacific’s Laneige brand.

The Seoul-based company announced that through an exclusive partnership with Sephora, Laneige will be available in more than 800 of the beauty retailer’s locations across 18 markets that include Europe, France, Russia, Spain, Italy, Poland, Germany, Romania, Serbia, Bulgaria, Greece, Portugal, Switzerland, Czech Republic, Denmark, Sweden, Turkey, Luxemburg, and Monaco.

“Amorepacific is thrilled to have Sephora as the exclusive retail partner for Laneige,” Thierry Maman, the general manager of Amorepacific Europe, said. “Through this partnership we will finally share this trusted Asian brand with European customers — the simple yet effective, immediate hydration for healthy skin.”

Created in 1994, the skin care collection uses clinically proven technology in its products, including its Water Science, which is the transformation and optimization of natural water ingredients into an effective hydration formula.

In addition, the collection also uses hydro-ionized mineral water, which is a special formulation of six moisture minerals including zinc, manganese, magnesium, sodium, calcium and potassium, the company said.

In 2017, Amorepacific launched its luxury skincare brand Sulwhasoo in Europe exclusively through the Paris Galeries Lafayette, as the first Korean skincare brand to open an exclusive online store there.

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