Michael Johnsen, senior editor, has been covering the business of over-the-counter medicines and natural health issues for more than 15 years. Johnsen worked as a retail store manager for the decade prior to becoming a journalist and earned his bachelor’s degree in communication from George Mason University.
Profoot’s PROcure Epsom Salt Rub Gel earlier this year was among the innovations dubbed Product of the Year by Kantar TNS. The honor represents one of the largest consumer-voted awards for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey.
The treads may be wearing thin in the foot care category, where overall sales across U.S. multi-outlets are down by 10% or more, though there may yet be opportunity with those silver foxes making their daily mall walks. Insoles and shoe inserts have long had household penetration in the high teens among the coveted baby boomers demographic.
Selective Androgen Receptor Modulators, or SARMs, are a class of ingredients that can pose a threat to consumer safety, particularly in the bodybuilding and fitness communities. The Council for Responsible Nutrition, recognizing the safety threat, in February launched a consumer education initiative designed to raise awareness of the segment, whose role as an adulterated supplement segment gives mainstream operators a bad name.
The sports nutrition segment represents a significant opportunity for retailers, with SPINS reporting that protein supplements alone accounted for almost $4 billion in mass retail and specialty outlet sales last year — but is it worth the potential headache?