This year will see CVS Health merging its business with Aetna, Walgreens continuing to integrate stores purchased from Rite Aid and Rite Aid moving forward with its business in the wake of its terminated merger with Albertsons.
With Amazon Go charting a high-tech path for cashier-free stores, other retailers — whose budgets may not be as expansive as Amazon’s — are taking different approaches to using technology to change how shoppers pay for products.
The consumer and retail environments are changing rapidly, and CPG brands need to evolve their strategies in order to stay relevant. That was the message Brian Owens, vice president of retail insights at Kantar Consulting, brought to his presentation at the recent Emerson Group Industry Day conference.
Retailers and CPG brands need to rethink many of the strategies they have traditionally employed to drive sales and adapt them for the fast-growing world of e-commerce, said Sam Gagliardi, SVP of e-commerce at IRI, in a presentation at the Emerson Group Industry Day conference.
Which area of the industry do you think Amazon's entry would shake up the most?