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Zydelig approved by FDA to treat three types of blood cancers

BY Ryan Chavis

SILVER SPRING, Md. — The Food and Drug Administration on Wednesday announced approval for Zydelig (idelalisib) to treat patients with three types of blood cancers.

Traditional approval was granted to treat patients whose chronic lymphocytic leukemia has relapsed. The agency granted accelerated approval to treat patients with relapsed follicular B-cell non-Hodgkin lymphoma, or FL, and relapsed small lymphocytic lymphoma, or SLL. The drug is intended to be used in patients who have received at least two prior systemic therapies, according to the agency.

“In less than a year, we have seen considerable progress in the availability of treatments for chronic lymphocytic leukemia,” said Richard Pazdur, M.D., director of the Office of Hematology and Oncology Products in the FDA’s Center for Drug Evaluation and Research. “Zydelig’s approval to treat CLL reflects the promise of the breakthrough therapy designation program and represents the FDA’s commitment to working cooperatively with companies to expedite a drug’s development, review and approval.”

Zydelig is designated as an orphan product because it is intended to treat a rare disease.

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Survey: In-store takes top spot when it comes to back-to-school purchases

BY Ryan Chavis

SAN JOSE, Calif. — On average, consumers say 64% of their back-to-school shopping will take place in-store, with the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and the E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases more than any other channel.

A close second is Amazon, with 36% saying the e-commerce site influences their in-store buying habits. Thirty-four percent of respondents said they will be using smartphones more to research products, as compared to 23% who will actually be using those phones to make purchases. While in-store, 49% of consumers will use smartphones to redeem coupons, and 40% will use them to compare prices on Amazon.

Other notable findings include:

• Eighty-four percent of shoppers say they will likely tap into conditional free shipping offers, more than any other promotion;

• E-mail promotions are a key driver in back-to-school buying, with more than 80% saying they will likely take advantage this season;

• Flash sales and social media promotions remain secondary to more traditional methods of deals, but are gaining traction: 64% of respondents said they would be likely to take advantage of each this year;

• Social media influence is dominated by Facebook, with 24% saying they or their student will use the social network when completing back-to-school shopping; the number rises to 31% when accounting for only college-age students who say Facebook plays a role in online back-to-school shopping.

• Seventy percent of respondents say they will shop together with their student in-store; 36% will shop together online;

• Eighty-five percent of respondents said their student's wish list (i.e., items they would love to get) is influential in the purchasing process, second only to school-supplied lists and followed by product reviews, with 79% listing them as influential; and

• Most shoppers fit into two categories: those who want to get ahead of the game and start shopping as soon as they can (37%), or those who wait to buy based on promotions (26%).
 

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Instant.ly launches new tool that predicts consumer intent

BY Ryan Chavis

LOS ANGELES — Instant.ly, an on-demand consumer insights platform, on Tuesday debuted the Instant.ly Shelf Score, an index that measures consumer intent to purchase new consumer packaged goods. The platform evaluates the latest CPG market offerings and ranks 10 of the most innovative from that group based on overall consumer interest. Instant.ly is provided by uSamp — a company that supplies automation, mobile and global sample and insight solutions for marketers.

The inaugural results of Shelf Score highlighted the purchase intent of a nationally representative sample, according to the company. Among the brands taking the top spots were Chewy Chips Ahoy! with Reese's Peanut Butter Cups, Cheerios Protein Oats & Honey and the Limited Edition Reese's Peanut Butter Cup Oreo Cookies, which had box scores of 82%, 75% and 74%.

"Many of our CPG clients are looking for better ways to pinpoint consumer passions, desire and purchase intent.  Instant.ly Shelf Score was designed to give these companies instant access and an early reading on consumer sentiment about new products and brands," said Justin Wheeler, uSamp VP product innovation and business development. "Traditionally, CPGs track consumer sentiment using mechanics that can take weeks or even months to generate feedback.  Now, we can spot products that are often released in test markets or as limited editions, and readily score them for national interest."

Complete results from the Instant.ly Shelf Score can be found here.

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