BEAUTY CARE

Zippity Doo’s products arrive in Navarro Discount Pharmacy

BY Allison Cerra

NEW YORK — A line of head lice prevention hair care products has made its way to a Florida-based pharmacy chain.

Zippity Doo’s products now are available throughout southern Florida at Navarro Discount Pharmacy. The products, the company said, now feature multilingual packaging.

“Our expansion into south Florida through Navarro is an important step in establishing Zippity Doo’s as a leader in lice prevention hair care products,” said Linda Surkis of Laurus Enterprises, the maker of Zippity Doo’s. “Lice know no geographical boundaries, and we know parents in south Florida need to feel confident their children will be free of head lice.”

The Zippity Doo’s lineup includes shampoo, conditioner, styling gel, leave-in detangler and all-surface shield spray.

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Sears glamorizes mass-market appeal

BY Antoinette Alexander

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


Following a 13-store test nationwide in 2010, Sears now is expanding its beauty offerings to more than 100 store locations and online at Sears.com. The departments will include new fixtures in a dedicated space, giving consumers access to mass-market brands at the mall. The new cosmetic departments will include products from such brands as L’Oréal, Revlon, CoverGirl and Maybelline. The departments also will feature nail care from Sally Hansen, Nicole by OPI and Essie, as well as an assortment of skin care and fragrances. Beauty advisers will staff the departments to offer makeup tips and advice.

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ReportersNotebook — Beauty Care, 5/2/11

BY Antoinette Alexander

SUPPLIER NEWS — Unilever is looking to help women “go sleeveless” with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.


The new collection features a tri-moisturizing system and is designed to provide softer, smoother underarms in five days. The suggested retail price is $3.89 to $4.88.


Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line as of April 1. The line consists of shampoos, conditioners and styling aids in four varities: raw shea and argan oil, coconut and hibiscus, yucca and baobab, and African black soap.

 

Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast. Schick Hydro Blast features skin guards, a hydrating gel reservoir, a flip trimmer and an ergonomically effective handle. Schick Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 and $8.99, respectively.



French skin care brand Vichy Labs will launch in May its new ProEven total dark spot corrector, a formula with DeeperCell-concentrate designed to help address dark spots and uneven skin tone. ProEven total dark spot corrector ($42.50) is paraben-free, allergy-tested and does not include hydroquinone.

 

Nature’s Gate is expanding its portfolio in May to include the new Herbal Blend hand creams. The hand creams combine certified organic shea butter, soybean oil and sunflower oil with botanical extracts to hydrate, nourish and pamper dry hands. They have a suggested retail price of $6.99 each.

 

Actress Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda precision foam color from Kao Brands. The film, which premiered March 22 at a red carpet event in New York, offered a first look at the at-home hair color range.

 

Ethnic hair care brand Johnson Products Co. has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman. The deal will feature Anthony in advertising and promotional campaigns, in cause marketing and community outreach programs, and in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.

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