Ziploc teams up with Recyclebank
RACINE, Wis. — SC Johnson’s Ziploc brand is looking to reduce potential product waste by sponsoring a recycling initiative.
Teaming up with Recyclebank, Ziploc will reduce its environmental footprint by sponsoring the nationwide expansion of Recyclebank’s rewards-for-recycling platform, which seeks to keep potential waste out of landfills by increasing recycling behavior. The goal is to divert more than 100 million lbs. of waste from landfills within 24 months, the companies said.
Ziploc’s sustainability efforts also extend to its products. For example, the brand’s Evolve line uses 25% less plastic than the regular Ziploc brand bags in the same size and are partially made with wind energy. Additionally, clean and dry Ziploc sandwich, storage and freezer bags can be recycled at in-store bins at approximately 18,000 participating retail locations that accept plastic shopping bags for recycling.
"Families trust Ziploc brand products as a resource to get more out of their daily lives, and we know these families, like us, are committed to doing the right thing for the environment," said John Peoples, director of home storage at SC Johnson. "From offering recyclable products to diverting other waste from landfills through increased curbside recycling, our goal is to keep waste out of landfills; by working together, we can make a bigger impact than on our own."
ConAgra CEO named GMA chairman
WASHINGTON — The Grocery Manufacturers Association elected a new chairman for its board of directors.
Gary Rodkin, ConAgra Foods CEO, will serve as chairman of GMA’s board, effective Feb. 16. Rodkin will serve a two-year term.
Prior to this position, Rodkin served as GMA’s vice chairman, as well as chairman of the organization’s government affairs council. Rodkin has worked at ConAgra since 2005.
In related news, GMA also announced the election of five new members of the board of directors:
J.S. Brown III, president and CEO of Bruce Foods (ex-officio);
John Bryant, president and CEO of Kellogg;
Robert Gamgort, CEO of Pinnacle Foods Group;
Larry Pope, president and CEO of Smithfield Foods; and
David Yanda, president and CEO of Lakeside Foods.
Traditional games still in play
Sales of games and puzzles dipped 6% last year to $1.24 billion, according to the NPD Group, but Adrienne Appell, a spokeswoman for the Toy Industry Association, said that as a category, games have held steady over the past few years.
Appell said travel games are a key category for the mass and drug channels around the holiday and summer travel seasons. Traditional games continue to be extremely popular, but such new entries as Lego’s Creationary, Hasbro’s Scrabble Flash and Mattel’s Loopz have performed well this holiday season. Lower-priced products, such as Blue Orange’s Spot It! ($12.99), Gamewright’s Rory’s Story Cubes ($7.99) and I Can Do That! Games (under $10), also are strong new products.
The article above is part of the DSN Category Review Series. For the complete Games Sell-Through Report, including extensive charts, data and more analysis, click here.