HEALTH

Zipfizz anounces Pacific Northwest distribution

BY Michael Johnsen

MILL CREEK, Wash. Zipfizz Corp., the makers of Zipfizz, an energy drink mix, announced Wednesday that the Odom Corp, will begin distributing its product line in Alaska, Washington and Oregon.

“We are very excited to be working with Odom,” stated Riley Livingston, president and chief executive officer of Zipfizz. “This will significantly enhance our presence in Alaska and the Pacific Northwest where Zipfizz is already extremely popular.”

Livingston said Odom will distribute the company’s flagship product, the Zipfizz Health Energy Drink Mix, as well as the Zipfizz Liquid Shot and Zipfizz Multi-Vitamin and Immune Support.

The Zipfizz Healthy Energy Drink Mix is packaged in a test tube-like, single-serving container, and contains only 10 calories, no sugar and two net carbs. When mixed with 16 to 20 ounces of water, it offers 25 nutritional ingredients, including nine vitamins, eight minerals, electrolytes and antioxidants.

Zipfizz Liquid Shot is a 4 oz. serving that delivers an energy boost. It contains a balance of B-12 and electrolytes and contains no sugar.

Zipfizz Multi-Vitamin and Immune Support is a daily immune boost, multi-vitamin with electrolytes which comes in a powder form and is packaged in a slim, single-serving pack. It contains only 10 calories, no sugar, and two carbohydrates. The effervescent formula, when mixed with 16 to 20 ounces of water, offers 28 nutrients and vitamins.

Zipfizz products are available at Costco, QFC, Sam’s Clubs, Target, Rite Aid, Walgreens, Safeway, H-E-B and Bartell Drugs, the company stated.

The Odom Corporation distributes a wide range of beverages, including Coca-Cola, Miller Beer and Coors Beer. The company sells more than 600,000 cases of varied alcoholic and non-alcoholic products each month and processes an average of 500 orders a day.

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Study shows most physicians practice healthy behaviors

BY Michael Johnsen

WASHINGTON According to a recent study released by the Council for Responsible Nutrition Tuesday—the “Life…supplemented” Healthcare Professionals Impact Study—the majority of physicians engage in healthy behaviors, with three of the top shared healthy behaviors being: trying to eat a balanced diet (82 percent), exercising regularly (73 percent) and taking vitamins and other supplements (72 percent).

Nurses tend to follow a similar wellness checklist, CRN stated, with 87 percent of nurses saying they try to eat a balanced diet and 89 percent taking supplements.

“It’s encouraging that for the most part, doctors and nurses practice the healthy behaviors that they preach, such as eating a healthy diet, exercising and taking supplements,” stated Donnica Moore, president of the Sapphire Women’s Health Group and a consultant to the “Life…supplemented” consumer wellness campaign.

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Duracell hearing aid battery receives commendation from Arthritis Foundation

BY Michael Johnsen

BETHEL, Conn. Duracell on Wednesday announced that the Arthritis Foundation has recognized the Duracell EasyTab hearing aid battery with the Foundation’s first-ever hearing aid battery commendation for ease-of-use.

The official commendation seal, which identifies products that make living with arthritis simpler, will now appear on Duracell EasyTab packaging.

“For people with arthritis, seemingly simple daily tasks can sometimes mean severe pain and increased frustration,” stated Scott Walters, group vice president, corporate relations, Arthritis Foundation. “Through our ease-of-use commendation, we hope to help people with arthritis find products that improve their daily lives and perform essential tasks, such as changing their hearing aid battery.”

“Duracell has a long history of developing products that help make everyday life simpler,” stated Rachel Calomeni, brand manager, North America, Duracell. “Our Duracell EasyTab battery is a great example of a product designed specifically with the consumer in mind. Recognition by the Arthritis Foundation is an important commendation because it speaks directly to EasyTab’s ability to meet the needs of those who rely on our product every day.”

The Duracell EasyTab hearing aid battery features the longest tab of any hearing aid battery on the market today, Duracell stated, making it easy to remove from the packaging, hold and insert. Additional design benefits include compact, but simple-to-open packaging and color-coded batteries to make distinguishing size easier.

The Arthritis Foundation commendation comes on the heels of a new online hearing health campaign from Duracell launched at the AARP convention in December 2007. The EasyTab “We Hear You” campaign was created as more mature adults turn to the Internet to seek information about their health.

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