BEAUTY CARE

Zion Health launches clay body care line at Whole Foods in San Rafael, Calif.

BY Antoinette Alexander

SAN FRANCISCO, Calif. — Zion Health, a maker of natural minerals skin care products, has announced the launch of its Adama Minerals clay body care line at Whole Foods in San Rafael, Calif.

The announcement comes on the heels of a recent agreement with Willner Chemists Health Food Store to offer Zion Health’s complete Adama line at its Chicago stores.

“We’re excited to be able to offer our products at another Whole Foods location,” company sales manager Marie Holmes said. “Whole Foods is a highly trusted company that shares and embraces our philosophy about the importance of using natural and organic products. Health-conscious shoppers in San Rafael will now be able to enjoy the clear, health-related benefits that are akin to using the Adama product line.”

Zion Health’s Adama line contains calcium montmorillonite clay, which, according to the manufacturer, is known for its ancient healing properties as well as its more than 57 trace minerals that work to maximize skin health. Montmorillonite is known for its ability to absorb skin-damaging bacteria. The clay is a naturally occurring mineral compound that originates in the earth’s crust.

Zion Products include minerals face wash, body wash, eye cream, hdydrating crèmes, wrinkle defense lotions, hair care products, mineral vitamin C serum and a gum-healing clay toothpaste. All Zion products are free of parabens, aluminum, sulfates, and are formulated using natural ingredients, with certified organic ingredients used whenever possible.

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Report: Beauty brands, retailers bank on gift sets this holiday season

BY Antoinette Alexander

NEW YORK — This holiday season, drug stores and big-box retailers increasingly are working with beauty and personal care brands to develop gift sets in an effort to persuade shoppers to spend holiday dollars in their stores and try a broader assortment of products, according to a Wall Street Journal report.

Gift sets typically cost less than all of the products inside individually, usually a 10% to 40% discount, WSJ reported.

Target, for example, has asked U.K.-based Boots to create several holiday-themed gift sets, including a Boots cranberry-scented body care set, WSJ reported.

Meanwhile, manufacturer Procter & Gamble is launching about a dozen more beauty gift sets this year compared with last year, bringing its offering to about 24 sets. Kevin Hochman, P&G marketing director of beauty and grooming, was quoted in the article as saying that sales of sets were up about 20% in 2010 versus 2009 and are likely to rise even further this year.

WSJ also noted that Unilever’s Axe brand has added new products to its gift sets this year, along with the Dove brand.

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Not Your Mother’s bolstering distribution by 7,500-plus retail outlets

BY Antoinette Alexander

TAMPA, Fla. — Hair care brand Not Your Mother’s has announced that it is adding more than 7,500 new retail outlets to its distribution in January.

Come 2012, the collection will expand distribution to CVS, Target, Supervalu (Jewel Osco, Shaws, Cub Foods), H-E-B, Duane Reade, Shopko and Soap.com. The line currently is available in 1,500 Walmart stores and all Ulta stores, as well as in Harris Teeter, Albertsons LLC, Lowes Foods, Schnucks, Hi-School Pharmacy, Navarro Discount Pharmacy, Dierbergs, Acme Fresh Markets and Bag N Save stores. The line also is sold on Drugstore.com, SalonSavings.com and Ulta.com, and in more than 100 college and university bookstores.

“In addition to our current retail mix, we are bringing in 6,200 CVS locations; 500 Supervalu stores, including Jewel Osco, Shaws and Cub Foods; 300 H-E-B stores; 258 Duane Reade stores; 134 Shopko stores; Soap.com and select Target stores by the first quarter of 2012,” stated Michele Sherbet, Not Your Mother’s brand manager and VP sales. “The retailers are excited to bring in this fresh, exciting line of products their customers have been asking for.”

Not Your Mother’s launched in 2010 and is a Tampa, Fla.-based company under Demert Brands. The brand’s signature eye-catching packaging and quirky product names, coupled with high-performing formulas and a strong sales and marketing campaign, have proven successful.

Not Your Mother’s current product lineup includes nine SKUs: All Eyes On Me (a shape and shine hairspray), She’s A Tease (a volumizing hairspray), Beat The Heat (a thermal styling shield spray), Smooth Moves (a frizz control hair cream), Kinky Moves (a curl defining hair cream), Beach Babe (a texturizing sea salt spray), Girl Powder (a volumizing hair powder), Clean Freak (a dry shampoo) and Rise & Shine (a light shine mist). An additional four SKUs are launching in first quarter 2012. The suggested retail price for each product is $6.

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