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Zinn Beauty hits Duane Reade, introduces reformulated products, redesigned packaging

BY Antoinette Alexander

NEW YORK — Zinn Beauty Collection, a brand of organic argan oil-based skin care products, now is available at Duane Reade and features reformulated formulas and new packaging.

Zinn Beauty is one of the first affordably priced beauty lines that feature argan oil, sourced and imported in its purest form from Morocco. The skin care line has been reformulated recently to yield even better skin care benefits. The latest formula of these products include such known ingredients as jojoba seed oil, orange peel oil, evening primrose oil, shea butter and tea tree oil, in addition to the 100% organic argan oil.

The Zinn collection includes the Zinn 100% Moroccan argan oil to hydrate and repair dry skin, hair and nails; the Zinn Facial Velvet Cleansing milk to hydrate, clean and illuminate skin; the Zinn Revitalizing anti-aging cream to reverse and protect against skin-aging; and Zinn Smooth Body milk for total body hydration. The products retail for $29.99 each.

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Mylan’s Canadian business launches ChoosingGenerics.ca for consumers

BY Allison Cerra

PITTSBURGH — Mylan’s Canadian subsidiary has launched a new website that is designed to help Canadians learn more about the value, reliability and quality of generic pharmaceuticals.

Mylan Pharmaceuticals ULC said ChoosingGenerics.ca is divided into three sections to help visitors learn the facts about generic drugs, understand the cost savings associated with choosing a generic instead of a brand equivalent and get helpful tools to talk to physicians and pharmacists about prescription medications. The site also includes a personal medication tracker and instructions on how to read a prescription drug label. Available in English and French, the resource provides a comprehensive list of frequently asked questions and "myths and facts" to help consumers gain a better understanding of the advantages of generic pharmaceuticals.

"One of the biggest misconceptions when it comes to pharmaceutical products is that if it costs more, then it must be of better quality," said Richard Guest, president of Mylan’s business in Canada. "This idea couldn’t be more wrong. Generic drugs are every bit as safe, potent and effective as brand name drugs. Generic drug companies have been providing patients in Canada with safe and affordable medicines for more than 50 years."


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Study: Ethnic HBC market remains robust despite economic hard times

BY Antoinette Alexander

ROCKVILLE, Md. — The market for health and beauty care products targeted to minorities continues to advance at a healthy pace, and marketers should be ramping up in new products and marketing campaigns sooner rather than later, according to a new report released from Packaged Facts.

According to the "Ethnic Hair, Skin and Cosmetic Products in the U.S." report, the market posted growth of nearly 13% during 2010, and the market continued to advance at a healthy pace in 2011 to approach $3 billion.

With the rapid expansion of racial and ethnic minorities in the United States over the next 10 years, ethnic health and beauty care product marketers have a fast-growing target market. Hispanic, African-American and Asian population growth is far outpacing that of whites, with minorities expected collectively to be the majority of the U.S. population as soon as 2042.

Compared with many consumer packaged goods categories, ethnic hair and beauty care products did remarkably well during the recession, continuing to chart steady growth, even though U.S. minorities were especially hard hit by the economic downturn, stated Packaged Facts, a division of MarketResearch.com. The loyalty of African-American and other minority communities to their HBC products kept the market on track to resume impressive growth as soon as economic conditions began to improve.

As more ethnic health and beauty care products are introduced, they are meeting the needs of people of color that had previously been either ignored or mistargeted. As of 2012, market drivers include a desire for more natural products; greater participation in HBC categories on the part of men overall, but especially men of color; and a surge of innovative, better-quality products, Packaged Facts noted.

At the same time, minority consumers still spend vastly more on general market HBC products than they do on targeted ones, a dynamic that, according to the report, highlights the continued opportunity for specialized HBC marketers to expand their reach, and for general HBC marketers to sharpen their focus.

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