HEALTH

Zicam introduces Cold Remedy Plus line

BY Michael Johnsen

PHOENIX Matrixx Initiatives recently introduced a new line of Zicam products — Cold Remedy Plus, a multi-ingredient formulation that both reduces the duration of the common cold and helps relieve the symptoms of someone who already has a cold.

The Cold Remedy Plus products, cherry-flavored Liqui-Loz and cherry-flavored Zavors, retail for a suggested $11.59. Two mint flavors — including a rapid melt and oral mist — will launch in the fall.

And in lieu of all the awareness raised around cold and flu prevention this past season courtesy the H1N1 pandemic, Matrixx will be committing $23 million against consumer advertising over the course of next season across all media formats — television, print and radio.

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HEALTH

New no-touch thermometer to hit store shelves this summer

BY Michael Johnsen

BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.

 

The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.

 

 

In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.

 

 

She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."

 

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HEALTH

Bruder Healthcare to expand Thermalon line

BY Michael Johnsen

ALPHARETTA, Ga. Bruder Healthcare Co. is looking to extend its line of Thermalon heat therapy products into the cough/cold arena, the company noted recently.

A recent sinus compress (covering the eyes and nose) test-marketed in the allergy set generated three-times the sales as compared to a similar SKU merchandised alongside other hot/cold therapies, the company shared with Drug Store News. The moist heat helps relieve sinus pain and congestion.

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