HEALTH

Zicam introduces Cold Remedy Plus line

BY Michael Johnsen

PHOENIX Matrixx Initiatives recently introduced a new line of Zicam products — Cold Remedy Plus, a multi-ingredient formulation that both reduces the duration of the common cold and helps relieve the symptoms of someone who already has a cold.

The Cold Remedy Plus products, cherry-flavored Liqui-Loz and cherry-flavored Zavors, retail for a suggested $11.59. Two mint flavors — including a rapid melt and oral mist — will launch in the fall.

And in lieu of all the awareness raised around cold and flu prevention this past season courtesy the H1N1 pandemic, Matrixx will be committing $23 million against consumer advertising over the course of next season across all media formats — television, print and radio.

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New no-touch thermometer to hit store shelves this summer

BY Michael Johnsen

BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.

 

The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.

 

 

In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.

 

 

She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."

 

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AccuDial to roll out dosing system

BY Michael Johnsen

PALM BEACH GARDENS, Fla. AccuDial Pharmaceutical recently shared plans to launch its line of patented dosing systems in the United States this fall. The system features an accurate dosing spoon, coupled with weight-based dosing recommendations, as opposed to age-based dosing recommendations found on many kids’ product labels today.

 

The August/September launch will start with its liquid acetaminophen line and is expected to expand from there. Retailing for a suggested $6.99, Children’s Accudial will be supported with a $15 million print media campaign.

 

 

AccuDial Pharmaceutical’s AccuDial product was featured in January on an episode of CBS’ “The Doctors” as one solution to dosing concerns facing parents.

 

 

“Studies show that children are given an inaccurate dose of over-the-counter medication more than half the time by parents,” said Dr. Jim Sears, a board certified pediatrician and one of the featured doctors on the program. “Pediatricians, we always dose by weight,” he said. “But a lot of the over-the-counter [medicines] give an age range — 6 to 12 years old — a huge range.”

 

 

Sears then held an AccuDial label up to the camera, explaining that the patented label could be rotated so that parents could determine proper dosage by weight.

 

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