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Zevia taps Max Greenfield for Twitter chat

BY Allison Cerra

LOS ANGELES — An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

Zevia said from 1 p.m. to 5 p.m., actor Max Greenfield, who stars in the Fox series "New Girl," will share thoughts and answer questions with raw honesty and without artificial flavoring or ingredients on Twitter, the company said.

"We are removing the artificiality from everyday situations in hopes of inspiring soda-drinkers to reduce the amount of artificial sweeteners that they drink," Zevia CEO Paddy Spence said. "Max is known for saying what’s on his mind and is a huge star in the making — we aspire to be both of these things."

Zevia is available in 15 flavors and is sold at Whole Foods, Target, Kroger, Sprouts and many other stores nationwide.

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Hot Tamales gets packaging makeover

BY Allison Cerra

BETHLEHEM, Pa. — Just Born has unveiled new package graphics for its Hot Tamales brand.

Hot Tamales now touts a more modern, fiercer packaging design that underscore the heat sensation packed by the spicy cinnamon candy. The new graphics are available on all Hot Tamales cinnamon packages including the large theater box (8.3 oz.), large peg bag (8.3 oz.), small theater box (5.0 oz.), count goods bag (1.8 oz.), and 25 cents change maker (0.78 oz.).

"Early indications show that longtime Hot Tamales fans love the new look and new fans, in the 18- to 24-year-old range, are gravitating to the new graphics," Just Born senior marketing manager Donald Houston said. "While we have changed the look of the graphics, consumers can be sure they will be getting the same great Hot Tamales taste that they have come to know and love. We anticipate a continued, very positive consumer reaction."

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Sunkist launches ‘MyPlate Meal Makeovers’ initiative

BY Allison Cerra

SHERMAN OAKS, Calif. — Sunkist has launched an initiative that is designed to emphasize how following dietary guidelines can help consumers reduce their caloric, fat and sodium intake.

"MyPlate Meal Makeovers" helps consumers visually assess what small changes can be made to significantly improve the nutritional quality of every meal through a series of "before and after" photos.

"Sunkist is always looking for ways to help promote healthy living, and the Sunkist meal makeover program does such a great job of illustrating what a difference it can make when you follow the recommended guidelines," said Gina Widjaja, advertising and PR manager for Sunkist Growers. "We hope consumers will benefit from the before and after plates and use them as a guide for making better food choices and adding more citrus into their daily diet."

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