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Zevia enters new category

BY Ryan Chavis

LOS ANGELES —  Beverage brand Zevia on Tuesday announced the introduction of Zevia Tonic Water. The new beverage will be sweetened with stevia and monk fruit, according to the brand. It will be included in soda and mixer sets nationally and will make its official debut at the Natural Products Expo West in Anaheim, Calif. this week. 
 
"Our mission is to bring great-tasting zero calorie, naturally sweetened beverages to consumers across America, and the introduction of Zevia Tonic Water is a huge step forward for the mixer category," said Zevia CEO Paddy Spence. "Historically, tonic water has been full of either empty calories or artificial sweeteners, and now we are offering tonic water drinkers an easy substitute that they can feel good about."
 
Zevia Tonic Water’s formula is vegan, kosher and gluten-free, the company said. Consumers can find it throughout the United States at Whole Foods Market, as well as through Amazon.com, for a retail price of $5.99 per six pack. 

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Two iconic candy brands celebrate by going retro

BY Ryan Chavis

BETHLEHEM, Pa. — For Just Born Quality Confections 2015 will be a year of celebrations. Two of the company's brands — Mike and Ike and Hot Tamales — will reach significant milestones this year. 
 
Mike and Ike celebrates 75 years on store shelves and its fellow brand Hot Tamales will raise a glass to 65 years. To honor these enduring confections, both products will appear on retail shelves in vintage packaging. The celebration will continue with product innovations, partnerships and other announcements throughout the year, according to Just Born Quality Confections.
 
Mike and Ike was founded in 1940 with an original variety that offered candy lovers cherry, orange, lemon and lime flavors. (Strawberry was added to the mix in 2004.) All told, nearly 40 varieties of the candy have been produced over the years.
 
Hot Tamales made its debut in 1950 to meet a consumer need for a spicier candy, the company said, adding that it's the top cinnamon candy brand in the United States. 
 
"We are proud to celebrate the anniversaries of Mike and Ike and Hot Tamales, which underscore our rich candy heritage and ongoing commitment to providing great tasting treats for consumers," said Brian Bachrach, marketing director for Mike and Ike and Hot Tamales. "We're excited that the enthusiasm for these brands continues to grow, and that new generations of fans experience the great flavors and unique experiences that only Mike and Ike and Hot Tamales can deliver."
 
Both "retro" varieties of the candies are available in 5-oz. boxes for a suggested retail price of $1.00 to $1.39. 

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It’s the ‘perfect combination, perfect time’ for Dove’s latest treat

BY Ryan Chavis

Chef Alex Guarnaschelli. Photo credit: Bennett Raglin
 
 
NEW YORK — Dove, a brand from Mars Chocolate North America, showed off its new line of Dove Fruit confections in New York City's Grand Central Terminal. Passersby were able to sample the new product and also got a chance to interact with celebrated, award-winning executive chef Alex Guarnaschelli.
 

The new line brings to consumers the taste of Dove's dark chocolate and combines it with cranberry, cherry and blueberry, which the company said are the top-selling fruits on the market currently. 
 
"We're excited to add this real-fruit snacking option to the Dove Chocolate family," said Kerry Cavanaugh, director at the Dove brand. "We know snackers and chocolate lovers have been clamoring for something like this. In fact, dark chocolate is the fastest growing category in confections and fruit is the fastest growing snacking category, so it's the perfect combination and the perfect time."  
 
Dove Fruit can be purchased in two different sizes: 2.83-ounces for a suggested retail price of $1.99-$2.59; and 6.0 ounces for a SRP of $3.59-$4.79. Select warehouse stores carry a special 26-ounce bag for a SRP of $10.89.

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