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Zest offers 2 new ways to feel ‘Zestfully Clean’

BY Gina Acosta

STAMFORD, Conn. — Zest is introducing two new products aiming to boost the power of every shower with invigorating scents and lather at unmatched value.

The brand is launching Zest Fruitboost Revitalizing Shower Gels and Smoothie Body Scrubs. 

Zest Fruitboost Revitalizing Shower Gels have a concentrated formula with moisturizers and antioxidant-rich Vitamin C.  With bright, innovative, easy to grab packaging – the first of its kind in the body wash category — every Zest Fruitboost 10 ounce tube provides up to 40 showers, making each quarter size-application go a long, long way for superior performance and value, the company says.

The complement to these shower gels are Zest Fruitboost Smoothie Body Scrubs, which aim to revitalize, smooth and soften skin with finely ground, natural apricot seeds that gently exfoliate, while natural avocado oils and other rich moisturizers help leave skin feeling soft and Zestfully Clean. Zest Fruitboost Shower Gels and Body Scrubs are free of parabens and phthalates.

Available in four scents — Citrus Splash, Very Berry, Peach Mango, and Pomegranate Acai — Zest Fruitboost have a retail suggested price of $3 to $5.

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Steaz cracks open more green tea flavors

BY Gina Acosta

NEW YORK — Two new innovative flavors are coming soon to the nation's best-selling organic and fair trade green tea-based beverage line.

On Tuesday, Steaz announced the 2016 expansion of their iced tea line with two new flavors: Lightly Sweetened Jasmine Hibiscus and Lightly Sweetened Lemon Ginger. The two new flavors join Steaz's existing assortment of popular iced green tea varieties, including Blueberry Pomegranate, Mint, and Grapefruit Honey.

"We are excited to continue to grow our iced tea line in 2016 with these two new, delicious flavors," said Linda Barron, CEO of Steaz. "We created the Jasmine Hibiscus and Lemon Ginger teas to showcase the high quality and great taste our fans have come to know and expect from Steaz. Both flavors are complex and refreshing, and we hope everyone enjoys them as much as we do!"

Both new flavors, which contain a healthy boost of vitamins, trace minerals, and antioxidants, are available at grocers and retailers nationwide with a price of $1.69 for a 16 oounce can. They are made with certified organic green tea and other natural ingredients and are lightly sweetened with organic cane sugar, all of which are sustainably sourced and Fair Trade Certified. 

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4 new flavors coming to MTN DEW KICKSTART line

BY Gina Acosta

PURCHASE, N.Y. — Mountain Dew is introducing four new flavors to its Kickstart lineup and joining the Super Bowl ad lineup for the first time since 2000.

"Since the brand's introduction in 2013, MTN DEW KICKSTART has been an incredible success – one of our most exciting innovations of the past decade – and we're continuing to give guys the bold new flavors they're asking for with the introduction of Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange," said Greg Lyons, senior vice president of marketing, Mountain Dew.

In conjunction with the release of the new flavors (Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange), Mountain Dew will build on its "It All Starts With a Kick" campaign, launching a robust 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.  And, for the first time since 2000, Mountain Dew will return to the Super Bowl with a TV ad that combines fan-favorite ad elements and is guaranteed to have fans talking.

MTN DEW KICKSTART launched in 2013 and has been dubbed one of PepsiCo's most successful beverage product launches in the past decade, generating annual retail sales of more than $300 million.  With only 60 calories per 12 oz. serving, the four new low-calorie beverage flavors join six previously released flavors – Orange Citrus, Fruit Punch, Black Cherry, Limeade, Pineapple Orange Mango and Strawberry Kiwi.

The new flavors are available at retailers nationwide beginning on Jan. 25.

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