HEALTH

Zerosmoke launches in national retailers, military bases

BY Michael Johnsen

JUPITER, Fla. Zerosmoke this month launched its drug-free smoking cessation device into several retailers, including Wal-mart, CVS, Rite-Aid and Duane Reade, and Zerosmoke will be available on more than 150 Army, Navy and Marine bases starting shortly after the New Year, the company stated recently.

The Zerosmoke method of quitting smoking is based upon the principle of auricular therapy, or the stimulation of acupressure/acupuncture points in the ear. The product features two small magnets that are placed opposite each other on a determined point of the left ear. This magnetic acupressure therapy slowly eradicates a person’s desire to smoke. The magnets are plated in 24k gold in order to ensure the highest conduction properties and to eliminate allergic reactions.

Zerosmoke is also launching an extensive consumer-advertising campaign, though the company did not quantify its consumer ad budget, that will include national radio and television spots just as many smokers pledge to quit smoking with the new year. “We’re doing in-store marketing with demonstrations for [retailers] like H-E-B,” Maury Winnick, Zerosmoke national sales manager, told Drug Store News. And because the device is drug-free, Zerosmoke is also test-marketing the product against smoking high-school students—students who shouldn’t be able to purchase either tobacco products or any smoking cessation products that contain nicotine. “We found a lot of these kids will pick up and use the product to get away from that [nicotine] addiction. … We’re just starting a marketing program right now to give [Zerosmoke samples] to kids who are smoking.”

And while Zerosmoke can be used as a stand-alone therapy, the company noted, it can also be used in conjunction with other over-the-counter or prescription-drug therapies. “It can be used by people as they are using pills, patches, gum, etc., as an adjunct to those therapies” commented Bryan Frank, Zerosmoke medical consultant. “There is no contra-indication to using [Zerosmoke] as a supplement … to one of the other common therapies.”

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Allergan appoints Dawn Hudson to board

BY Michael Johnsen

IRVINE, Calif. Allergan on Friday named Dawn Hudson to the company’s board, effective Jan. 28. Hudson is the former president and chief executive officer of Pepsi-Cola North America. In addition, Hudson served as chief executive officer of the PepsiCo foodservice division, which integrated the relevant units of PCNA and Frito-Lay North America with the Quaker, Tropicana and Gatorade brands.

“Hudson’s expertise and insights as a pioneer in brand development and consumer behavior will further strengthen Allergan’s leadership skills in consumer marketing,” stated David Pyott, Allergan’s chairman and chief executive officer. “Building on Allergan’s success record in developing and expanding markets, I am confident Ms. Hudson will add significant value in evaluating innovative practices and channels to help drive greater consumer awareness and appeal for Allergan’s core products.”

Hudson will initially serve as a member of the audit and finance committee and the organization and compensation committee.

Previously, Hudson served as vice chair of the American Beverage Association. She currently sits on the board of Lowe’s home improvement stores and is chairman of the Ladies Professional Golf Association.

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Hi-Tech sales down due to cough-cold recalls

BY Michael Johnsen

AMITYVILLE, N.Y. Early indications of the industrywide voluntary recall of children’s cough-cold medicines marketed for infants under the age of 2 are negative as it pertains to retail sales, as another cough-cold distributor pointed to the recall as a significant factor behind a companywide decline in sales.

For the three months ended Oct. 31, Hi-Tech Pharmacal reported net sales of $15.9 million, a decrease of 2 percent as compared with the same period last year. Sales for the healthcare products division, which markets the company’s OTC branded products, decreased 38 percent to $2.3 million, largely due to the discontinuation of the children’s formula of Diabetic Tussin at certain retailers.

“We believe the balance of the year will show growth as our core diabetic products continue to do well, and we prepare to introduce several exciting new products in the balance of the fiscal year,” stated Hi-Tech president and chief executive officer David Seltzer.

Last month, Prestige Brands reported its second-quarter results were negatively impacted in part by the voluntary removal of two kids cough-cold products under the Little Remedies banner.

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