BEAUTY CARE

Zelo premieres hair care products at Navarro Discount Pharmacy

BY Antoinette Alexander

MIAMI — Hair care company Boca Cosmetics Group has announced that its Zelo keratin hair straightening kit and hair gloss now are available at Navarro Discount Pharmacy.

The Zelo’s Duo Keratin kit contains no formaldehydes. The one-application treatment with Zelo promises to last up to 12 weeks, depending on hair texture, and retails for $49.99.

In addition to Zelo’s Duo Keratin kit, Navarro also carries Zelo’s Velvet hair gloss. The anti-frizz gloss is priced at $19.99.
 

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HRG to host workshop for CPG manufacturers looking to reach independent pharmacies

BY Allison Cerra

WAUKESHA, Wis. — Hamacher Resource Group has created a workshop designed to help consumer packaged goods manufacturers in the health, beauty and wellness industry reach the independent pharmacy channel.

The workshop, "How to Grow Sales Within Independent Pharmacy," will be a one-day session held on April 19 at HRG’s headquarters and will provide CPG manufacturers with tips to increase sales within the 20,000-plus independent pharmacies through healthcare distributors.

“The independent pharmacy market and its relationship with distributors is a major area of expertise for HRG, and our objectivity and working relationships across the entire HBW supply chain gives us a unique view,” HRG VP Dave Wendland said. “We noticed a knowledge gap in the industry, and identified how we could provide value by sharing our experience to help manufacturers better understand distributors and maximize their opportunity for success in independent pharmacies.”

To register, interested participants can learn more at Hamacher.com/indieworkshop or by calling 1-800-888-0889 or emailing the workshop registrar at [email protected].

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Wet ‘n Wild to launch in Germany as it furthers global expansion

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. — Markwins Beauty’s value cosmetics brand Wet ‘n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

On the heels of its recent announcement of singer Fergie as the brand’s global beauty ambassador, Wet ‘n Wild is partnering with the German distributor in an effort to further its global expansion.

The brand is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers.

"DMV is the perfect partner for Wet ‘n Wild, as Germany is the next logical target for the brand’s global expansion," stated Bill George, president and COO of Markwins Beauty. "The German economy is the largest in Europe, and German women are among the top consumers of cosmetics. Our mix of quality, fashion and value resonates with these customers, and in DMV, we have a partner that knows the market and can deliver the support that retailers and consumers need."

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