BEAUTY CARE

Zelo Brazilian keratin smoothing system comes to drugstore.com

BY Antoinette Alexander

BOCA RATON, Fla. — Boca Cosmetic Group’s Zelo Brazilian keratin smoothing system is now available on drugstore.com, the manufacturer has announced.

Zelo promises to provide frizz and curl control resulting in the taming of rebellious hair to provide a smooth, polished look with more manageability. The Zelo hair care line contains natural ingredients, including Brazilian keratin, vitamins, exotic oils and emollients from the Amazon.

The Zelo line does not contain harsh chemicals or toxins, which makes it particularly attractive for women wishing to maintain their hair health and avoid formaldehyde found in many salon keratin treatments.

The line includes the Brazilian Keratin Smoothing System and supporting after-care products: Salt- and sulfate-free keratin shampoo, Intensive Care Keratin Conditioner and Velvet Hair Gloss.

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Target, GoodGuide team up in new sustainability initiative

BY Alaric DeArment

SAN FRANCISCO — Target is creating a new ranking system that evaluates personal care and cleaning products based on ingredient safety and disclosure of environmental effects, as well as asking the Campaign for Safe Cosmetics to collaborate with it in developing a standard for cosmetic safety next year.

Working with GoodGuide, Target will give products a score of 0 to 100 based on five criteria. Ingredient safety and disclosure will account for 70% of the score, with ingredients cross-referenced against health hazard databases created by scientific authoritative and regulatory bodies. Transparency will be graded on full ingredient disclosure, including generic ingredients labeled "fragrances," and rankings will ultimately influence which products the retailer sells.

The move drew praise from product-safety advocates.

"The Campaign for Safe Cosmetics congratulates Target for taking an important leadership role in cleaning up the beauty aisle," Campaign for Safe Cosmetics cofounder and Breast Cancer Fund director of program and policy Janet Nudelman said. "By ranking personal care products based on their impact on environmental health, Target is redefining sustainability for consumers and manufacturers."

 

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L’Oréal’s The Body Shop buys majority stake in Emporio Body Store in Brazil

BY Antoinette Alexander

PARIS — The Body Shop has acquired a majority stake in Brazil’s Emporio Body Store, L’Oréal has announced.

The Body Shop snapped up 51% of Emporio Body Store with the option of increasing its shareholding to 80% by 2019.

 “I am delighted by this opportunity to launch The Body Shop brand in Brazil through this new venture with Emporio Body Store. We are looking forward to introducing The Body Shop products to discerning Brazilian consumers who appreciate naturally inspired, sensorial products,” stated Jeremy Schwartz, chairman and CEO of The Body Shop.

The acquisition is subject to the approval of the Brazilian Anti-Trust Authority CADE and should be completed before the end of the year, L’Oreal stated. Terms of the deal were not disclosed.

Founded in 1997 in Porto Alegre by Tobias Chanan, Emporio Body Store offers a complete range of beauty products sold through a franchise network. The beauty market in Brazil has experienced a consistent and sustained expansion and has become the fourth beauty market in the world.

Chanan will remain CEO of the group with the objective to expand the business through the franchise channel. The company will propose to Brazilian consumers a range of The Body Shop’s most popular products complemented by new products developed locally with L’Oréal’s Research Centre in Rio de Janeiro.


“We are thrilled to associate our company Emporio Body Store to The Body Shop and the L’Oréal Group. In The Body Shop, we have found our kindred spirit: thanks to the synergy of our values, vision and culture, we will have the opportunity to greatly accelerate our business in Brazil,” Chanan stated.

 

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