Young men boost grooming sales
Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass. According to data from SymphonyIRI Group, the category grew nearly 26% to more than $103 million for the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). The segment will likely continue to grow as manufacturers develop new innovative products, such as Clio Designs’ Hypergroom Body Groomer, a triple blade, battery-operated body groomer.
The article above is part of the DSN Category Review Series. For the complete Men’s Grooming Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 2/27/12
SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99).
Burt’s Bees, a maker of natural personal care products, has developed a new collection, dubbed “Güd.” The collection includes hair care, body care and hand care in three fragrances — Orange Petalooza, Floral Cherrynova and Vanilla Flame — as well as one Target exclusive, Pearanormal Activity. Distributed in the same channels as Burt’s Bees, the collection aims to offer a modern, playful take on natural. The prices range from $4.99 to $11.99.
Coty’s Sally Hansen brand has teamed up with pop star Avril Lavigne to launch a limited-edition collection of edgy Salon Effects real nail polish strip designs inspired by the pop star’s signature energetic, no-frills attitude and straight-talking lyrics. The collection is comprised of 12 limited-edition patterns from skull-and-bones to funky leopard print. The collection is slated to hit retail shelves in April and will be priced at $9.99 each.
Prestige skin care, fragrance flourish
In the United States, beauty sales in both the mass and prestige channels were positive month after month in 2011, but prestige beauty took the spotlight in 2011, according to market research company The NDP Group.
In fact, the total U.S. prestige beauty industry experienced an 11% increase in dollar sales during 2011, with skin care and fragrance sold in U.S. department stores posting double-digit gains.
The U.S. food, drug and mass channel experienced a 4% increase in sales for total beauty in 2011 versus 2010. Makeup sales posted the biggest increase at 8%, followed by skin care at 3%, while fragrance sales declined 5% in dollar sales compared with 2010, according to NPD. In the prestige channel — meaning those products sold mainly in U.S. department stores — skin care and fragrance flourished, posting double-digit dollar growth of 14% and 11%, respectively, while makeup grew 9% compared with 2010.
“In continental Europe, where the prestige market is more mature, growth is more tempered, and performance among the categories has not been as dynamic as in the [United States] or [United Kingdom]. But nonetheless, prestige beauty managed to flourish thanks to brand media investment, bigger in-store animation and price promotions,” stated Karen Grant, VP and senior global industry analyst for NPD.
In a separate statement release in late 2011, Grant noted that while neutral tones and face products led in makeup in the past, strong gains in color categories of lip and nail color, and a new focus on eye shadow and eye definition with growth in eye pencil and brow products, had spread across countries during the first 10 months of 2011.