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Yoplait offers light cake-flavored yogurt

BY Alaric DeArment

MINNEAPOLIS Cake now comes in liquid form.

Next month, General Mills will begin selling a new line of Yoplait Light yogurt Monday made to taste like strawberry shortcake, raspberry cheesecake and pineapple upside-down cake, the company announced Monday.

The yogurts are fat-free and contain 110 calories, as well as 20 percent of the recommended daily value of calcium and vitamin D.

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Media group runs online campaign for Mars’ Gummi Burst

BY Jenna Duncan

BOSTON Rolling out is new Gummi Burst chewy Starburst candies, Mars has announced a partnership with Digitas digital content creator to extend its messahe that Gummi Burst individually-wrapped candies are perfect for sharing.

The “Share Something Juicy” campaign created by Digitas shows animated Starburst candies in Web videos YouTube. The videos have already become fodder for video bloggers.

Digitas senior vice president of marketing, Todd Stanley, said, “It really is a fresh look at their digital strategy. It’s targeting a very fickle and hard-to-reach … audience for Starburst.”

Short videos promoting Gummi Burst are currently running on a specially-dedicated Starburst channel on YouTube. Bloggers and home video creators are encouraged to write about and participate in online messaging and discussions.

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Coca-Cola to raise prices in lieu of bottler woes

BY Jenna Duncan

ATLANTA Coca-Cola Enterprises, the biggest bottler for Coca-Cola Company, has said that it will be forced to raise its prices, which could affect prices of its products across the board.

Coca-Cola Enterprises owns about 80 percent of the U.S. market for Coke. It cited higher costs of commodities and a drop in U.S. sales as reasons for its price hike.

For the second quarter, the bottler has reported a loss of $3.17 billion, or $6.52 per share. That compares to $270 million, or 56 cents per share, for the same quarter last year.

Coca-Cola has recently faced a drop in carbonated beverage sales in the United States. Yet the company has managed to keep U.S. volumes at the same rate due to help from sales of Glaceau’s Vitaminwater, which accounted for $4.1 billion last June. But Coca-Cola also reported that U.S. profits dropped off by 23 percent in the second quarter because of the pressure from its bottler’s troubles.

Coca-Cola officials have stated that the company has strong relationships with its bottlers and will consider both volume and price in order to maintain growth and keep its market share outlook positive.

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