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Yoplait Light makes snacking a delight

BY Allison Cerra

MINNEAPOLIS Yoplait is making dessert options a bit easier for weight-conscious consumers by rolling out new dessert-inspired flavors for its Yoplait Light line.

The newest flavors, Yoplait Light red velvet cake and Yoplait Light Thick & Creamy blueberry pie, contain 100 calories and zero grams of fat per serving.

“Consumers can now satisfy cravings for bakeshop sweets, but without the guilt,” said Michelle Barbeau, Yoplait marketing.  “The two new selections from Yoplait Light deliver on-trend flavors that may be unexpected in the dairy case, with Yoplait’s signature creamy texture that is so popular with yogurt fans. With the addition of blueberry pie and red velvet cake, we’re proud to offer 30 unique varieties of light, delicious yogurt options.”

The new flavors will be available nationwide in February at a suggested retail price of 75 cents per 6 oz. cup.

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Bubble Chocolate expands its U.S. market reach

BY Allison Cerra

SALEM, Mass. An aerated chocolate brand is gaining significant distribution in the United States.

Bubble Chocolate, which recently made its U.S. debut, has found a home in such retailers as Whole Foods Markets in the New England and Northern California regions, in addition to home goods stores in the United States and Canada.

“We knew the response would be good, but we didn’t anticipate it this quickly,” says Frank Drab, president Bubble Chocolate. “Clearly the marketplace is ready for a new, delicious and different type of chocolate and we look forward to continued and rapid growth.”

At the request of retailers, Bubble Chocolate also now offers a 10-bar merchandising display and/or a 60-count floor display.

For more information, visit www.bubblechocolate.com.

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Super Bowl treatment given to NYSE, courtesy of Kraft

BY Allison Cerra

NEW YORK Kraft Foods hosted a Ritz cracker tailgate outside the New York Stock Exchange on Friday to kick off Super Bowl weekend.

In line with the revelry, NYSE floor traders and staff sported their favorite NFL team jerseys to work.

From 11:30 a.m. to 2 p.m., the Exchange community enjoyed a festive, food-filled tailgate beneath the NYSE facade featuring football-themed games, Ritz cracker snacks, dips and appetizers, as well as other recipes featuring Kraft Foods products. Carlos Abrams-Rivera, VP Kraft’s Nabisco line, wrapped up the day’s festivities by ringing the NYSE closing bell.

Kraft recently expanded its business by acquiring British confectioner Cadbury.

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