Yoplait goes ‘Simplait’
MINNEAPOLIS — Yoplait is going back to basics with its latest yogurt.
Yoplait Simplait yogurt is crafted from a combination of six ingredients, including cultured pasteurized grade A milk, fruit, sugar, corn starch, natural flavor and a vegetable or fruit juice or extract or pectin.
"Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt," Yoplait Simplait associate marketing manager Rachel Ringel said. "There has been an increasing demand for simpler ingredient lists, but one thing remains constant — taste is the most important."
Yoplait Simplait will be available nationwide this month in four flavors — strawberry, vanilla, peach and blackberry — and has a suggested retail price of 90 cents per single-serve cup.
FDA approves Watson asthma generic
PARSIPPANY, N.J. — The Food and Drug Administration has approved a generic drug designed to treat asthma in children.
Watson Pharmaceuticals announced Wednesday the approval of budesonide inhalation suspension in the 0.25-mg/2-mL and 0.5-mg/2-mL strengths. The drug is used to control and prevent asthma symptoms in children ages 12 months to 8 years.
The drug is a generic version of AstraZeneca’s Pulmicort Respules, which had sales of $1.1 billion during the 12-month period ended in May.
Sales, comps rise for Fred’s in July
MEMPHIS, Tenn. — Fred’s on Wednesday posted a 5% increase in total sales for the four-week period ended July 28 to $136.7 million, the discount retailer announced.
Comparable-store sales for the month increased 1.2%, versus a decrease of 0.5% in the same period last year.
"The increase for the month primarily reflected promotions aimed at driving customer traffic, which worked well for us and resulted in a significant improvement from recent months," Fred’s CEO Bruce Efird said. Pharmacy was a standout in July, Efird added, with continued growth in script counts. "The sales performance of our newer stores and pharmacies continued to exceed expectations, extending a trend we have seen throughout this year."
Fred’s total sales for the second quarter of fiscal 2012 increased 4% to $470.7 million. On a comparable-store basis, second quarter sales decreased 1%, compared with a decline of 0.4% in the same period last year.