Yes to ‘sprouts up’ at CVS
NEW YORK — Yes to, a natural skin and hair care brand, announced that its collection of products — which are made with fruits and vegetables — are now available to CVS shoppers across the country.
Products in the Yes to Carrots, Yes to Cucumbers, Yes to Grapefruit, Yes to Tomatoes and Yes to Blueberries collections have "sprouted" up on the shelves of 4,200 CVS locations.
"This expansion is a strategic, and critical lever for driving trial and awareness for Yes to in the US market," said Joy Chen, CEO. "We have not previously been in front of this consumer, and the CVS expansion allows us to educate her about the natural category and the Yes to brand.”
To celebrate the partnership, Yes to will offer in-store promotions and events, as well as displays, ads, price promotions and in-store beauty advisor consults.
Purell’s brand loyalty program offers consumer insight
AKRON, Ohio — Almost a month after launching its Be Well Network loyalty program, hand sanitizer brand Purell has signed up 75% of the users it had expected for the year, according to Ad Age.
Kathleen Leigh, marketing director of Purell consumer, e-commerce and shopper marketing, told Ad Age that those who sign up for the Be Well Network might clue the company into consumer behavior trends beyond what IRI information can illuminate.
“One data set alone typically doesn't give you all the answers. "IRI scanner data tells what they buy,” Leigh said, adding that “we haven't gotten to the frontier yet of why they purchase."
Beyond gaining consumer insights, the idea behind the program is to inform consumers about hygiene, with suggested tweets that contain statistics about germs.
"We consider ourselves fortunate to have enthusiastic Purell brand advocates who are committed to healthy practices in their homes and communities, so we hope that they can help us spread the word about the importance of hand hygiene,” Leigh said when Be Well Launched.
Part of the loyalty program is offering points for sharing content — 100 points for sending out a suggested tweet, with a $2 discount on Purell being awarded for every 2,000 points, and a gift card as a reward for 10,000.
Illinois expands medical marijuana for epileptics, minors
Chicago — Illinois Gov. Pat Quinn signed a bill Monday that opens up medical marijuana to treat symptoms of epilepsy in adults and children.
The legislation expands Illinois’ Compassionate Use of Medical Cannabis Act, which came into effect as a four-year pilot program on Jan. 1, to a group previously not included in the original bill.
“This legislation was really an initiative by scores of families in Illinois with children that experience literally hundreds of seizures a day,” the Epilepsy Foundation of Greater Chicago president and CEO Kurt Florian said. “Many of these families have uprooted for treatment in Colorado and have experienced dramatic reductions in seizures from oil-based, low- to zero-THC medical cannabis.”
It’s not only patients with epilepsy who will now be eligible for medical marijuana. The new law — which will take effect in 2015 — also expands the availability of non-smokable medical marijuana to minors with certain conditions who have parental consent.
“My colleagues and I have been deeply moved by the plight of these children and their parents, who courageously and tenaciously pursue any option that could bring relief and better health to their kids,” Chicago’s State Senator Iris Martinez said.
Illinois was the 21st state to implement a medical marijuana program, and the pilot program places restrictions on the number of growers and dispensaries allowed in the state.