Yes To Inc. appoints new CEO
SAN FRANCISCO Yes To Inc., the maker of natural beauty products including the Yes To Carrots brand, has appointed former Clorox Co. executive Joy Chen to serve as its CEO.
Yes To’s founder, Ido Leffler, will continue to play an active role in the company, focusing his attention on the brand vision, innovation and marketing.
“The appointment of Joy Chen as CEO is a forecast for big things to come in 2010 and beyond at Yes To,” stated Leffler. “With the amazing growth the company has seen over the last three years, I’m so excited to enter into the next phase of our journey. I look forward to focusing my efforts on bringing more innovation into the company and leading the ‘Yes To Movement’ to spread positivity with our brilliant consumers, retailers and partners.”
In her new role, Chen will oversee the company’s expansion of North American and international distribution and will work closely with Leffler and the Yes To team to further build the strength of the brand.
“I am thrilled to be joining Yes To,” stated Chen. “The team has done a terrific job in building this business in such a short time. The brand has so much potential and I look forward to steering Yes To into its next phase of growth.”
Chen joins Yes To from the Clorox Co., where she was VP operations of Laundry, Home Care and the Greenworks unit. Prior to her last role, she was GM for the Laundry unit covering functions such as marketing, sales, innovation, operations and finance. Before joining Clorox in 1992, she worked for Hewlett Packard.
Chen joins Yes To on the eve of the brand’s third anniversary. Since Yes To’s 2006 launch with six products in 16 stores, the brand has grown to include more than 55 products sold in more than 25,000 stores in 29 countries.
Headquartered in San Francisco, Yes To Inc. produces natural, paraben-free personal care products that combine organic fruits and vegetables with Dead Sea minerals. In addition to the Yes To Carrots brand, the company’ portfolio also includes Yes To Tomatoes and Yes To Cucumbers.
A portion of all sales goes to the Yes To Carrots Seed Fund, a nonprofit organization established to assist underserved communities develop organic gardens.
Aveeno forges on with eco-conscious efforts
SKILLMAN, N.J. The Aveeno brand from Johnson & Johnson Consumer Products continues its eco-conscious efforts to reuse, recycle and reduce by partnering with TerraCycle.
The goal of the program is to give new life to empty Aveeno product tubes by “upcycling” the material into eco-friendly items such as household items that will then be available for purchase at retailers nationwide.
Started in 2001 by college freshman Tom Szaky, TerraCycle makes eco-friendly and affordable products from waste materials. It provides jobs in the inner city, provides free fundraisers for schools and non-profits and inspires children nationwide to make a difference locally and globally.
Aveeno Beauty Brigades are being formed across the country to collect empty Aveeno product tubes (all of the elongated tubes from sun care, facial care, baby and body care products). For each tube received by TerraCycle, Aveeno will pay two cents to the nonprofit organization or school of one’s choice or to the featured charity, The Skin Cancer Foundation. For more information about the Aveeno TerraCycle Beauty Brigades, visit www.aveeno.com or www.terracycle.net/brigades.
In other brand news, the Aveeno Soothing Bath Treatment, made of 100% natural colloidal oatmeal, recently became the first body care product to earn the new Green Good Housekeeping Seal, the company stated. Awarded to seven products in its inaugural year, the distinction is granted based on product efficiency and environmental criteria including the reduction of water use in manufacturing and ingredient and product safety.
Furthermore, the brand will be launching later this year a Facebook page to provide consumers with the latest Aveeno brand news and information on its most recent sustainability efforts.
Blinc, Fountain of Color launch two new products
BOCA RATON, Fla. Blinc Cosmetics is marrying eye makeup and anti-aging benefits with the launch of two new products.
From the Fountain of Youthful Color, Blinc has developed Eye Shadow Phase One. The product is an eyelid primer with anti-aging benefits. According to the company, clinical test results show after six weeks, Blinc Eye Shadow Phase One users have a 67% reduction in fine lines and a 53% increase in skin?s moisture after one week.
Also new is the Foundation of Youthful Color Eyebrow Mousse. Designed with the anti-aging benefits of the shadow base, this quick fix wand of color tints, fills and enhances the eyebrow.
The Eyebrow Mousse is available in six different shades and is also priced at $25.