BEAUTY CARE

Yellow Wood closes sale of PDC brands

BY David Salazar
BOSTON — PDC Brands, whose portfolio includes such personal care and beauty brands as Dr. Teal’s, Cantu, Body Fantasies, BOD Man and Eylure, has officially been sold to CVC Capital Partners. Yellow Wood Partners picked up roughly $1.42 billion for the company, which it acquired five years ago.
 
“Over the past five years of our partnership with PDC, the company has successfully grown into a multinational consumer products company providing unique and innovative beauty and personal care products marketed to the most attractive segments of the global consumer base,” Yellow Wood founding partner Dana Schmaltz said. “ It has been a privilege partnering with James Stammer and the senior management team, as our combined efforts led to PDC quadrupling revenues while increasing EBITDA by more than five times under our ownership.”
 
Schmaltz said that the growth the company saw was driven by a combination of organic growth and the addition of five acquisitions that expanded PDC’s portfolio.
 
“We will miss working with our good friends at PDC and wish them continued success on their growth trajectory,” Schmaltz said. “Our focus at Yellow Wood going forward will be to continue to identify similar companies that can benefit from our operational expertise to build a portfolio of strong companies that will create exceptional value for our investors.”

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L’Oréal showcases tech incubator’s innovation at Viva Technology

BY David Salazar

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PARIS — L’Oreal took its beauty innovations to Viva Technology, the international summit that brings together leaders in digital transformation and innovation, in mid-June to highlight the work being done at the L’Oréal Research and Innovation technology incubator to bring high-tech solutions to the beauty industry.
 
Global VP technology incubator Guive Balooch was on hand to speak about some of the projects being undertaken at the incubator that are at the intersection of beauty and technology. Among the innovations being explored is Le Teint Particulier, developed for the Lancôme brand, which scans a customer’s skin tone to create the perfect foundation shade at the point of sale. 
 
In the video above, Balooch breaks down other innovation efforts and the role he sees technology playing in the future of beauty. 
 

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SheaMoisture debuts virgin coconut oil collection

BY David Salazar

AMITYVILLE, N.Y. — Sundial Brands’ SheaMoisture recently announced the introduction of its 100% Virgin Coconut Oil Daily Hydration collection. The collection is designed for daily use for all types and textures of hair, the company said.

The products in the collection are made with extra virgin coconut and shea oils, as well as creamy coconut milk and acacia senegal. It contains daily hydration shampoo, conditioner, leave-in conditioner, finishing oil serum, face milk cleanser, daily face lotion, overnight face oil, milk mask, body wash, body lotion, body oil and bar soap. It also contains a coconut oil coffee scrub and 100% virgin coconut oil. The products retail for between $5.99 and $14.99.

Sundial Brands said the new collection is part of SheaMoisture’s Community Commerce business model, with shea butter sourced from 14 women-led co-ops and coconut oil sourced from a small community in Ghana’s Half Assini. SheaMoisture said 10% of the sales of the collection will support women’s entrepreneurship, equity and education.

The collection is free of mineral oil, parabens, phthalates, propylene glycol, sulfates and animal testing, the company said. It is available at CVS Pharmacy stores.

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