BEAUTY CARE

Yardley London launches new line of shower gels, moisturizing bars

BY Antoinette Alexander

HARRISON, N.Y. — Yardley London, known for its botanical soap bars, has announced the launch of its new Skin Indulgence bath and shower collection.

"Yardley Skin Indulgence was developed for women who want indulgent boutique-style bath products but not the premium prices," stated Randy Sloan, Lornamead president. "Yardley’s new line will uniquely deliver on that promise while providing additional eco-friendly benefits."

Skin Indulgence bath and shower gels feature a paraben-free, biodegradable formula that is packaged with 50% recycled materials in a built-in pump. New Skin Indulgence bath bars also feature eco-friendly packaging in the form of biodegradable, recyclable cartons, and are created with 98% plant-derived ingredients in a pure vegetable base.

The line is designed in vibrant colors, which stand out on retail shelves and look elegant on bathroom counters. The functionality of the shower gel structures, as well as the clean aesthetic of the design, are contemporary and appealing, the company stated.

This new collection began hitting retail shelves in May.

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Kimberly-Clark releases 2011 sustainability report

BY Allison Cerra

DALLAS — Kimberly-Clark has highlighted its progress toward achieving its 2015 sustainability goals.

Kimberly-Clark’s 2011 sustainability report, the company’s ninth sustainability report, is structured around the company’s Sustainability 2015 strategy framework of people, planet and products introduced last year. Some of the highlights recorded in this year’s report included:

  • Sourced 99.9% of its fiber from suppliers certified by sustainable forestry practices;

  • Generated 13% of 2011 net sales from environmentally innovative products;

  • Extended the Huggies brand Every Little Bottom campaign in the United States to assist moms who struggle to provide their babies clean disposable diapers; and

  • Kleenex brand became the first U.S. consumer tissue to offer Forest Stewardship Council-certified tissue products and extended its Kimberly-Clark Professional business’ FSC certification to more than 95% of its tissue and towel lines in North America.

"Sustainability is no longer only in the realm of our operations, it is embedded across our entire value chain in every function, brand and business at K-C," Kimberly-Clark VP global sustainability Suhas Apte said. "Our progress in 2011 reflects the hard work of our employees worldwide in helping to integrate sustainable business practices into everything we do. And while we are proud of our 2011 efforts, we realize this is an area in which our work will never be done."

To access the full report, click here.

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Pasta De Lassar arrives in the U.S.

BY Allison Cerra

EL SEGUNDO, Calif. — A diaper rash treatment and skin protectant has arrived in the United States, MarcasUSA said.

The company said Pasta De Lassar, which has been sold in Mexico for more than 45 years, now is available at Walmart, Kmart, Walgreens Rite Aid and in designated Hispanic stores across the country. The product is specifically formulated for a baby’s sensitive skin and does not contain any added fragrance.

MarcasUSA CEO Richard Phillips said the it is celebrating the brand’s expanded distribution through television and social media campaigns.

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