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Yankee Candle adds to Relaxing Rituals line

BY Ryan Chavis

SOUTH DEERFIELD, Mass. — The Yankee Candle Co. announced the addition of a new fragrance blend to its Relaxing Rituals line. The fifth scent, which the company named Uplift, was created with a blend of grapefruit, lemon and ginger.

"Establishing a routine to take time for you is an essential part of living a healthy lifestyle," said Hope Margala Klein, EVP, brand, design and innovation for Yankee. "Our new Uplift fragrance allows customers to start the season off feeling refreshed and invigorated."  

The fragrances in the Relaxing Rituals line are available in two candle forms as well as in a reed diffuser and a warming oil kit. The collection is available now at more than 500 Yankee Candle retail stores, YankeeCandle.com and in select specialty retailers.

 

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Swiffer debuts new cleaning tool

BY Ryan Chavis

CINCINNATI — Jewel, an acclaimed singer and songwriter, joined Swiffer on Thursday to celebrate the debut of the new Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.    

“As an artist, I love teaching my son through hands-on experiences, which often means making messes,”Jewel said. “So, when it comes time to clean up, I look for tools like the Sweep and Trap that make it efficient and easy, leaving me with more time and energy to play with my son. In our home, we often sing while we clean up, so I’m excited to unveil my own version of the classic family clean-up tune to celebrate this launch with Swiffer.”

The Swiffer Sweep and Trap starter kit is available for $19.99 at mass merchandise outlets, grocery stores, home improvement stores and e-retail websites throughout the United States.

 

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NACDS Retail Advisory Board turns to London for new market trends

BY Antoinette Alexander

ALEXANDRIA, Va. — The National Association of Chain Drug Stores Retail Advisory Board will be heading to London on Feb. 25 to examine key marketplace trends, including multigenerational retailing, how the omnichannel is improving the shopping experience, urban retailing and managing OTC medications.

Why London? According to Bryan Stuke, chairman of the NACDS Retail Advisory Board and Procter & Gamble VP of customer business development, England’s population is aging a few years ahead of the American population, so the opportunity to observe how British retailers are managing the needs of aging consumers is relevant, especially given the baby boomer juggernaut that’s seemingly affecting every aspect of life in the United States. Furthermore, London has a centuries-long reputation as a thriving, diverse, populous European capital. Stuke said a big trend in the United States right now is to become more urbanized rather than suburban or rural, so London fits the bill.

The market immersion trip will mark the fourth such trip for the Retail Advisory Board so far. Past trips have been to Toronto, San Juan, Puerto Rico, and Austin, Texas. The group will travel to Boston in May. Stuke said that the objective is to identify places where new ideas are being generated and new retail formats exist. He said the trips “allow retailers and manufacturers to walk a store together to discover new ideas on how they can merchandise their stores, product categories, adjacencies or product lines better.”

Beyond merchandising, supply chain and store operations, the group will also look at how British retailers are becoming omni-channel — utilizing Internet, mobile and the physical store to help the consumer shop whenever and wherever.

The group will have the opportunity to tour several stores, including Boots, Burberry, Marks and Spencer and Tesco. A speaker will provide an overview of English history, putting into perspective the ways the English government and healthcare systems have evolved. A speaker from Nielson will also present on the English retail market, contrasting the differences between British and U.S. stores. As part of the agenda, representatives from the U.S. embassy will address policy issues in the U.K. and E.U., such as privacy concerns and how the embassy can help U.S. companies in England.
 

 

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