HEALTH

Wyeth launches cholesterol-lowering multivitamin

BY Michael Johnsen

MADISON, N.J. Wyeth Consumer Healthcare on Tuesday launched Centrum Cardio, the first and only complete multivitamin, among leading brands, that can help lower cholesterol, the company stated, along with a newly reformulated line of complete adult daily multivitamins.

“We are committed to ensuring that individuals get the nutrients they need every day,” stated Dwight Brown, senior vice president of nutritionals, gastrointestinals and topicals for Wyeth Consumer Healthcare. “Centrum Cardio and the reformulated line of Centrum products give consumers key nutrients—at recommended levels—that work together.”

Centrum Cardio contains CoroWise phytosterols, a natural ingredient derived from soybeans that can significantly lower cholesterol. Cholesterol-lowering benefits may be seen in as early as four weeks, Wyeth stated.

Centrum Cardio also contains antioxidant vitamins C and E, folic acid and vitamins B6 and B12.

New Formula Centrum has been reformulated based on the latest recommendations from the National Academy of Sciences’ Institute of Medicine. The new formulation contains modified levels of eight key nutrients.

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SinoFresh signs leter-of-intent with National Starch and Chemical

BY DSN STAFF

ENGLEWOOD, Fla. SinoFresh HealthCare earlier this week announced its non-binding letter-of-intent signed with National Starch and Chemical Co. to develop new versions of popular allergy-related over-the-counter medicines.

The company is targeting March 2008 for launch. 

The new products will utilize National Starch’s proprietary patented Proloc bio-adhesive technology to deliver the drug formulations. 

“In the United States, our current nasal spray has been aimed at helping the 37 million people who suffer from Chronic Sinusitis. By developing new and improved allergy-related formulations, we expect to help an additional 50 million people who suffer from allergies,” stated SinoFresh chief executive officer Charles Fust.

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Novartis introduces Canada’s Buckley’s cough medicine to U.S. market

BY Michael Johnsen

PARSIPPANY, N.J. Novartis is bringing Buckley’s, Canada’s No. 1 cough product—according to Information Resources, Inc. data for the 52 weeks ended Aug. 4—to the U.S. market. The brand will be introduced with two SKUs: a cough suppressant mixture and a chest congestion mixture that includes an expectorant.

Buckley’s point of differentiation is its bad taste with the slogan “It tastes awful. And it works.” The cough syrup is both sugar- and alcohol-free and includes camphor, Canadian fir balsam gum, pine needle oil and menthol.

To help generate interest in its U.S. debut, Novartis is sponsoring an online photo contest that invites people to post images of themselves tasting Buckley’s. The contest kicks off Nov. 5 and runs for one month. Entrants will have a chance to win an Alaskan Adventure vacation for two.

“There are two kinds of people in this world—those who what comfort when they are sick and those who want to get better,” stated Jose Rodriguez, Novartis Consumer Health vice president of marketing. “Buckley’s is for people who are focused on getting back to feeling like themsevels again quickly.”

According to Novartis, 65 percent of U.S. households purchased a cough remedy in the last year.

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