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Wrigley sinks teeth into calcium-infused gum

BY Allison Cerra

NEW YORK — Wrigley is packing a new type of gum in its "down under" market.

The company launched in Australia and New Zealand new Extra Professional Calcium, a sugar-free line of gum that contains microgranules that are designed to whiten teeth and feature added calcium. The company said that chewing Extra gum products stimulated saliva, which contains more bicarbonate, calcium and phosphate to help remineralize tooth enamel.

Wrigley, however, isn’t the only company to launch a calcium-infused chewing gum. Back in 2008, rival Trident introduced a sugarless gum that featured Recaldent, milk-based calcium that strengthens tooth enamel and fills the small crevices that can develop into cavities, parent company Cadbury Adams USA said at the time. Shortly afterward, Wrigley filed a claim with the U.S. Federal Trade Commission to Trident’s Xtra Care ads, which promoted the calcium-building ingredient.

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New flavors join Crystal Light Pure’s roster

BY Allison Cerra

NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.

The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.

With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.

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Larry King and wife star in BreathGemz campaign

BY Antoinette Alexander

ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.

King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.

BreathGemz comes to the market from Anthony and Lauren Raissen’s Gemz Brands USA. The husband and wife team have successfully launched many national brands.

The direct response television and radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz at the retail store level.

 

 

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