HEALTH

World Self-Medication Industry names president of Bayer HealthCare’s Global Consumer Care division chair-elect

BY Michael Johnsen

LEVERKUSEN, Germany — The board of directors of the World Self-Medication Industry on Wednesday named as its chair-elect Erica Mann, member of the Bayer HealthCare executive committee and president of Bayer HealthCare’s Global Consumer Care division. Mann will succeed current chair Zhenyu Guo, CEO, Dihon Pharmaceutical at the completion of his term in June 2014.

“I am honored to be appointed the incoming WSMI Chair, particularly at a time when consumer self-medication trends have never been stronger, and broadening of nonprescription medicine availability is now under consideration in many parts of the world," Mann said. "In this time of tightening public health budgets, self-medication can empower consumers to take a greater role in the management of their own health care while reducing unnecessary physician and hospital visits,” she added. “Given today’s evolving regulatory and commercial environments, there is a growing sense that our industry must strengthen its engagement in policy issues on a global level, taking a consumer-centric approach across countries and regions.”

Mann has been a member of the Bayer HealthCare executive committee and responsible for the Consumer Care division since mid-March 2011. She began her career in the pharmaceutical industry in 1982 at Eli Lilly & Company in South Africa as a medical representative. This was followed by positions in marketing at Johnson & Johnson and Lederle Laboratories. In 1992 she was appointed as head of the Lederle Pharmaceutical business in South Africa and in 1994, Mann transferred to Wyeth as managing director for South Africa and sub-equatorial Africa. She then held positions of increasing responsibility at the company through 2009. In 2003, she was appointed managing director of the Wyeth Australia and New Zealand affiliate, where she introduced a range of significant medicines and nutritionals. In April 2009 she assumed the role of SVP  for Wyeth’s Global Nutritional Business and in October 2009 she moved to the United States to join Pfizer upon its acquisition of Wyeth where she was most recently president and general manager for the nutrition division and a member of Pfizer’s senior management team.

In addition to currently serving as a WSMI board member, Mann has held executive positions in several industry organizations, including the South African Pharmaceutical Manufacturers’ Association and Medicines Australia, as well as the International Association of Infant Food Manufacturers.

The WSMI is a federation of around 50 member associations representing manufacturers and distributors of non-prescription medicines and other self-care products on all continents. WSMI aims to create and maintain an international environment intended to improve the opportunities for people to manage their own health through the responsible use of safe and effective self-medication products. 


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Prestige Brands named to Fortune’s list of 100 fastest-growing companies

BY Michael Johnsen

TARRYTOWN, N.Y. — Fortune has named Prestige Brands as one of its 100 fastest-growing companies, Prestige announced Tuesday. Listed as No. 60, Prestige represents the only manufacturer of brand name over-the-counter healthcare products on the list. 

“Our strategy for creating shareholder value has three prongs which work in tandem — invest in and grow our core over-the-counter healthcare brands, harness our financial profile and industry-leading free cash flow to pay down debt and build M&A capacity, and remain aggressive and disciplined in the M&A market,” stated Matthew Mannelly, CEO. “The successful execution of this strategy worked to create the results for which we are recognized on this important Fortune list.” 

The Fortune list measures companies by growth in revenue, profit and stock price over the past three years. Prestige’s strong financial performance included a 30% revenue growth, 30% adjusted EPS growth and 60% total return for the three-year period.


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Meda Consumer revitalizes Geritol Multivitamin with new packaging, TV spot

BY Michael Johnsen

ATLANTA — Meda Consumer on Tuesday announced it is re-energizing its Geritol Multivitamin brand, pitching the product to a new generation of consumers with a fresh new package design and its first television spot in more than 20 years. 

“Geritol has a strong history in TV, with ads dating back to the 1950s, so we think it’s only fitting that we re-introduce it to consumers via this medium,” stated Cigdem Topalli, Meda Consumer Healthcare brand manager. “Just as Geritol’s trusted, well-balanced formula has stood the test of time, so do its benefits to consumers, and we’re excited to introduce re-energized packaging and marketing that reflects this.”

The new Geritol TV spot features national nutrition and wellness expert Erin Palinski-Wade and incorporates man-on-the-street commentary and physically active people to reintroduce the brand to the U.S. audience. The messaging will focus on the brand’s signature, well-rounded approach to supplementation that delivers 100% of the Recommended Daily Value of 12 essential vitamins and minerals to support energy, immune system and bone health. 

Airings began on Sept. 4 and will continue through October on national cable networks like the Cooking Channel, Hallmark Channel and Lifetime Movie Network.

Shipping of the new packaging of Geritol Multivitamin has begun and should start appearing on shelves within the next month.


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