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WorkPlace Impact reports record revenue growth for Q1 2014

BY Ryan Chavis

CLEVELAND — WorkPlace Impact, a marketing company that targets consumers directly at work, announced results for first quarter 2014. It was a record period for the company, the company said, with year-over-year revenue growth of 106%. Segmented by category, year-over-year revenue gains include:

  • Consumer packaged goods: 330%
  • Restaurant: 47%
  • Retail: 16%

WorkPlace Impact combines traditional and new marketing approaches to reach more than 57 million working consumers in a permission-based network of over 844,000 U.S. businesses. Its roster of clients includes such household names as Starbucks, Campbells, Buffalo Wild Wings, McDonald's, Rite Aid, Walmart and Macy's.

“Our first quarter performance this year conveys our fellow marketers’ confidence in putting brands to work in the American workplace,” said Shelly Sekki, president, WorkPlace Impact. “Our mix of tried-and-true as well as new marketing methods like experiential consistently drives results for our clients. As marketers experience measurable ROI through our programs that target at work consumers, we see this first quarter success as an indicator of a banner year ahead.”
 

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Study: Fist bumps beat handshakes in reducing the spread of germs

BY Ryan Chavis

WASHINGTON — Cutting down on the spread of germs might be as simple as greeting a friend or coworker with a fist bump instead of a traditional handshake, according to a recent study titled “The fist bump: A more hygienic alternative to the handshake,” which appears in the American Journal of Infection Control.

Researchers at the Institute of Biological, Environmental, and Rural Sciences at Aberystwyth University in the United Kingdom dipped a sterile-gloved hand into a container of germs. Once the glove dried, the researchers exchanged a handshake, fist bump or high-five with a person wearing a sterile glove. The exchanges randomly varied in duration and intensity of contact, AJIC noted.

Almost twice as many bacteria transferred during a handshake compared to the high-five, with "significantly" fewer bacteria transferred during the fist bump as opposed to the high-five.

"Adoption of the fist bump as a greeting could substantially reduce the transmission of infectious diseases between individuals," said David Whitworth, PhD, co-author of the study. "It is unlikely that a no-contact greeting could supplant the handshake; however, for the sake of improving public health, we encourage further adoption of the fist bump as a simple, free and more hygienic alternative to the handshake."

This study stems from a recent call from the Journal of the American Medical Association to eliminate handshakes in hospital settings.

 

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Pirate’s Booty partners with Marvel for new snack

BY Ryan Chavis

PARSIPPANY, N.J. — B&G Foods, a manufacturer and distributor of branded shelf-stable foods, announced the release of a Pirate's Booty limited-edition, themed multipack featuring characters from Marvel's Avengers. The partnership also includes a free digital comic featuring the Pirate's Booty pirate.

The themed snack comes in 12 packs of half-oz. Pirate's Booty Aged White Cheddar, which the company said is its best-selling product.

“Pirate’s Booty is excited to partner with Marvel’s iconic Avengers,” stated Eric Berniker, VP consumer engagement and innovation at B&G Foods. “The Avengers are all about adventure and fun, which makes it a great fit for Pirate’s Booty. Moms will rescue the day with a snack that is baked and has no artificial colors, flavors or preservatives. Marvel’s Avengers digital comic creates a very fun and interactive experience for Pirate’s Booty and Avengers fans alike.”

Pirate’s Booty Aged White Cheddar is available now at retailers nationwide.

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