News

Woolite’s campaign shows consumers how to take horror out of washing clothes

BY Allison Cerra

PARSIPPANY, N.J. — Laundry detergent brand Woolite is highlighting the horror of dirty clothes in its latest campaign.

The brand, owned by Reckitt Benckiser, has tapped horror film director and heavy metal musician Rob Zombie to direct a TV ad for its campaign, "The Torturer," which shows consumers how Woolite can "save clothes from torture" by effectively washing clothes, while caring for all types of clothes, the company said. The ad, which premiered Thursday on Woolite’s Facebook page, also will make its debut in movie theaters and on television next month.

"We want consumers to see Woolite as they’ve never seen it before and to realize it’s not just for delicates — all of their clothes deserve to be cleaned with care," said Jiri Kulik, general manager of U.S. household marketing at Reckitt Benckiser. "Our goal is to show consumers that other detergents may be ‘torturing’ their wardrobe by leaving dimensional changes like shrinking or fading all in a bold, eye-opening manner. Reckitt Benckiser is known for encouraging innovation and thinking outside the box to change the competitive landscape, which is exactly what we’ve done here."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

ADT Commercial introduces Hosted Video for retailers

BY Allison Cerra

BOCA RATON, Fla. — ADT Commercial is offering a centrally managed service to retailers that provides them with a hosted video recording and management system.

ADT said that its Hosted Video service — which is operated through the use of an Internet connection and IP cameras, allowing retailers to remotely access their video from anywhere — could help retailers with their storewide and chainwide management by offering insight on payment card industry compliance; liability issues (i.e., slips and falls); monitoring of store openings and closings; cash room security; and safety and security audits.

“With hosted video, ADT saves the retailer money and time by taking care of maintaining and upgrading storage devices,” ADT director of retail marketing Lee Pernice said. “ADT takes care of all system maintenance and makes sure that recorded video is stored in a secure location."

“ADT has been working with retailers for years, and we have an extensive background in retail security,” Pernice added. "We know what retailers need to operate their businesses more effectively.”

Click here for more information.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Rockin’ Green’s laundry detergent products to tout new scent, packaging

BY Allison Cerra

SAN ANTONIO, Texas — Rockin’ Green has revamped its laundry detergent products inside and out.

The company said that its Soft, Classic and Hard Rock formulas will feature a new scent and packaging. The company said it is replacing one of its original scents, called Plain Green Tea’s, with a scent called Earth, Wind and Orchids. What’s more, the standard packaging for the laundry detergents have been redesigned with a new look and also will use less material.

What’s more, Rockin’ Green said that its Funk Rock product, which is an ammonia bouncer, will be available in a printed, 16-oz. stand-up pouch with a zipper for more convenient use and storage. Rockin’ Green’s Shake It Ups also will be packaged in a printed stand-up pouch, but will feature a spout instead of a zipper.

Rockin’ Green said that its remixed versions of the laundry detergent products are gentle for longevity, safer for sensitive skin and better cleaning power.

The new Rockin’ Green remixed versions, as well as Earth, Wind and Orchids scent, will be available in store and online this week, with new packaging rolling out next month.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES