BEAUTY CARE

Woodridge Labs adds ProVita-K Complex, trims SKUs

BY Antoinette Alexander

LOS ANGELES Woodridge Labs has revamped its Vita-K Solution skin care formulas to include the exclusive ProVita-K Complex and has trimmed the number of SKUs to address five key problem areas, including age spots and dark circles.

The Vita-K Solution now features an exclusive ProVita-K Complex that combines the benefits of vitamin K with an amino acid/polypeptide complex. The complex promises to improve the appearance of tone and elasticity, and to reduce the appearance of problem skin conditions with the first application.

The revamped line now includes formulas to treat age spots, dark circles, blotchy skin, acne scars and spider veins.

The products have a suggested retail price of $14.99 each.

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BEAUTY CARE

Freeman uses papaya extracts for hair care

BY Antoinette Alexander

NEW YORK Freeman Beauty has developed Freeman Papaya shampoos and conditioners formulated with papaya extract, a natural humectant and emollient.

Designed to moisturize and protect hair is the new Freeman Papaya & Coconut Color Retention Shampoo and Conditioner. Extracts of papaya and coconut cleans and moisturizes hair while vitamins A and E protect from the sun, adding brilliance and shine to color treated hair

The new products join a line-up of existing Freeman Papaya hair products including Papaya & Awapuhi Volume Shampoo and Conditioner, Papaya & Melon 2-in-1 Shampoo + Conditioner, Papaya & Mango Moisture Shampoo and Conditioner and Papaya & Line Shine Shampoo and Conditioner. The products retail for $3.99 each.

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L’Oreal introduces Sportin’ Style hair care for men

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, the ethnic hair care brand that is a division of L’Oreal USA, has announced the launch of its new Sportin’ Style by Sportin’ Waves, a haircare and styling line made just for guys.

The Sportin’ Style by Sportin’ Waves line is comprised of four products: anti dandruff shampoo, conditioning styling gel, moisturizing scalp cream and a shine intensifier.

Developed by SoftSheen-Carson/L’Oreal research and development, the products offer natural ingredients like avocado and aloe, for soft hair and moisture without greasiness. Sportin’ Style by Sportin’ Waves retails for $4.99 each.

Sportin’ Style by Sportin’ Waves:

  • Anti-Dandruff Shampoo (Conquer Flakes): treats dandruff while conditioning the hair.
  • Conditioning Styling Gel (Step-Up Style): holds hair in place for a finished look.
  • Moisturizing Scalp Cream (Fuel-Up Moisture): moisturizes hair while treating dry scalp.
  • Shine Intensifier (Power-On Shine): conditions hair with a shine that lasts all day.

 

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