BEAUTY CARE

Woodridge introduces 40 carrots skin care

BY Antoinette Alexander

LOS ANGELES Woodridge Labs has announced the launch of the 40 carrots skin care line that combines retinol with the antioxidant beta carotene.

The 40 carrots line, infused with a proprietary formula called Betanol Radiance Complex, includes Carrot + Creme Cleanser, Carrot + C Vitamin Serum, Carrot + Mango Moisture Splurge and Carrot + Cucumber Eye Gel.

Natural retinol is added and combined with such other extracts as soy, apricot, creme, mango, cucumber and tea tree oil. The beta carotene comes from carrot oils, carrot seeds and carrot juice.

The products will be available in April at Rite Aid or online at www.amazon.comwww.drugstore.com and www.40carrotsbeauty.com. The suggested retail price is $14.99 each.

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Freeman Beauty introduces two Feeling Beautiful products

BY Antoinette Alexander

NEW YORK Freeman Beauty has announced the release of a new of skin care products for face and body.

For facial care, there’s the new Feeling Beautiful Pear Refining Facial Cleanser. The product has Salicylic Acid to help ban blemishes for clear skin. For the body, there is the new Feeling Beautiful Avocado & Oatmeal Purifying Clay Body Wash.

The products will join Freeman’s portfolio of bath and body products, which includes Blackberry 2-in-1 Exfoliating Body Wash, Mandarin Moisturizing Body Wash, Guava Salt Body Scrub, Pomegranate Sugar Body Scrub, White Grape Toning Body Lotion and Olive Shea Body Butter.

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CVS stocks Wild Child’s Quit Nits

BY Antoinette Alexander

NEW YORK Wild Child, an Australian-based natural health care products company, began selling in January its Quit Nits head lice products at CVS pharmacies.

Initially, the products are being stocked in the first aid section of the stores and will then be moved to the hair care aisle after the first phase of sales, according to the company.

The Quit Nits product line includes both a treatment cream and a preventative spray made with natural ingredients originating in the Australian outback for those consumers searching for a homeopathic and natural approach to head lice removal.

With a U.S. pharmacy distribution deal, Wild Child hopes to gain a 20 percent share of the $100 million OTC head lice treatment market within its first 12 months of operation. In addition, within the next two years the company will attempt to raise $40 million to $50 million through an initial public offering on the Australian Securities Exchange.

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