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Wonder Bread introduces Smartwhite

BY Allison Cerra

IRVING, Texas Wonder Bread is getting smart with its newest product: a bread with the taste and soft texture of white bread but with the fiber of 100% whole wheat bread.

Wonder’s Smartwhite bread is a great solution for families who prefer the taste of white bread and who are looking to fit more nutrition into their overall diet, Wonder Bread said. The bread contains 5g of fiber per serving, in addition to calcium, iron, vitamin D and folic acid. Each slice contains 50 calories.

“Many families who enjoy the taste of white bread are looking for options that offer increased nutrition,” said Stephany Verstraete, VP marketing. “The Wonder Smartwhite launch highlights Wonder’s focus on providing parents with great tasting, nutritious options from a brand they know and trust.”

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All Natural Title to be sold at Florida Walgreens stores

BY Allison Cerra

MEDLEY, Fla. All Natural Title, a sports drink made by Electric Beverage, will be sold in all Florida Walgreens drug stores.

“We are thrilled that Walgreens has expanded our distribution to include all of Florida and now into Southern Georgia,” said SVP Bob Friedopfer. “They have been a huge supporter of Title and Blue Gem. We look forward to establishing a presence throughout all of Florida and building our brand in one of the top consumer markets for all isotonics in the U.S.”

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Fiji Water gets a six-pack

BY Allison Cerra

LOS ANGELES Fiji Water is getting smaller and more convenient for on-the-go customers.

Fiji Water’s Mini & Mobile six pack shrinks down the 330-mL container for Fiji Water fans who are looking for a smaller-scale version of their favorite bottled water brand.

“Since the 330 ML FIJI launch in 2006, it has been a highly adored product due to its smart size and fit,” said Grace Jeon, SVP national sales and field marketing for FIJI Water. “To deliver greater value and ensure competitive pricing structure, we worked with our customers to create the ideal six-pack.”

FIJI Water’s new Mini & Mobile is currently available at retailers including Target and Kroger, as well as many other fine grocery chains at a recommended price point of $5.49.

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