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Wonder bread boasts as much calcium as a glass of milk

BY Allison Cerra

IRVING, Texas Wonder Classic and Wonder Classic Sandwich breads now provide the same amount of calcium as eight ounces of milk in two slices, Interstate Breads announced.

While the benefits of consuming calcium are widely recognized with the nutrient ranking highest in importance by women according to a recent Gallup poll (March 2009), unfortunately, most Americans are not getting enough calcium from their diets. (NIH Osteoporosis and Related Bone Diseases – National Resource Center, January 2009). The recommended daily calcium intake for individuals between the ages of 4 and 8 is 800 mg, between the ages of 9 and 18 is 1,300 mg, and adults between 19 and 50 is 1,000 mg, according to the National Academy of Sciences.

“Balancing the food your family enjoys while providing the nutrition you want them to have can be difficult,” said Rich Seban, chief marketing officer at Interstate Brands, bakers of Wonder products. “For more than 85 years, Wonder has been a staple in American households with a long history of identifying ways of enhancing the nutritional value of bread. Wonder’s added calcium and vitamin D offerings reinforce the brand’s continued focus on health as it continues to expand its menu of great tasting, healthy choices for the whole family. Giving your family the nutrition they need never tasted so good.”

Wonder has a long history of identifying ways of enhancing nutrition, in fact, it was among the first national bread brands to feature nutritional information on its packaging and in the 1940s, Wonder led the way as part of a government sponsored program to enrich bread with vitamins and minerals. Wonder was also one of the first brands to introduce a white bread made with whole grains – Wonder Made With Whole Grain White – a breakthrough product with the taste and texture of white bread that consumers have gravitated to.

KelloggsDRSNhttp://www.centerstoregrowth.com

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P&G introduces new Bounce Dryer Bar

BY Allison Cerra

CINCINNATI Procter & Gamble have develop a breakthrough fabric softener product that incorporates freshness, softness and static control benefits in a convenient two or four month bar form.

Bounce Dryer Bar automatically freshens laundry load after load so consumers do not have to worry about using dryer sheets. The product attaches to the drum of a dryer, giving even and consistent benefits for about two or four months, depending on frequency of use and dryer settings.

“Since Procter & Gamble was the first to introduce a dryer sheet in the late 1970s, it is only fitting that we take development to the next level by providing something new and revolutionary to share with the mass market,” said Bob Stallman, Bounce brand manager. “We’ve been researching for many years to find a way to evolve the benefits of fabric softener to further suit the needs of our consumers. The Bounce Dryer Bar truly is technology at its best.”

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Tide introduces new Tide Stain Release

BY Allison Cerra

CINCINNATI A popular laundry detergent brand has rolled out a new laundry additive that helps fight tough stains.

Tide Stain Release delivers a one-two punch designed to help lift stains then prevent them from reattaching to other items of clothing during the wash cycle. The product has been tested to help remove such tough fresh and dry stains as grass, ketchup and grease. Tide Stain Release offers additional ingredients, that when delivered in addition to detergent, offer boosted cleaning.

Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into your washing machine.

Tide Stain Release will be available nationwide beginning in August 2009. Suggested retail prices range from $3.99 for a 10-count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder.

“Tide’s goal in entering the in wash booster category was to create a laundry additive that lived up to the Tide standard of clean — even on the toughest stains,” said Suzanne Watson, associate marketing director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”

For more information about Tide Stain Release, please visit www.tidestainrelease.com.

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