BEAUTY CARE

Women still looking for anti-aging magic in a jar

BY Antoinette Alexander


Research has shown that many consumers believe how you age is mostly tied to genetics, diet and exercise, but many women still are purchasing anti-aging products — and will continue to do so — with the hope they’ll find magic in a jar.


In the spring, Mintel released research findings that found 69% of consumers believed how you age mostly is genetic. In addition, 8-out-of-10 consumers believed diet and exercise were the most important factors associated with aging. Despite this, women have adopted the “it’s better to try something than do nothing” approach and continue to buy anti-aging products.


The numbers support this notion as sales of facial anti-aging products grew more than 2% to more than $805 million at food, drug and mass (excluding Walmart) for the 52 weeks ended June 12, according to SymphonyIRI Group.


“Respondents ages 25 to 54 [years] report the most likelihood to use facial skin care products with anti-aging, wrinkle-reducing and skin rejuvenating properties,” stated Kat Fay, Mintel’s senior beauty analyst, when releasing the research. “This makes sense, as at age 25 many people are likely beginning to see the first signs of aging and want to prevent further signs. Through middle age they are trying to reverse the signs; and after age 55, they are likely more resigned to aging and less inclined to spend.”


For consumers who are concerned about aging, the entire face is the biggest concern (48%) followed by the eye area (41%), the stomach (40%) and the neck (31%), according to Mintel.


Looking to help beauty mavens turn back the hands of time, manufacturers are continuing to develop new products that tout the latest in innovation.


Procter & Gamble’s Olay brand is releasing in August its new Olay Regenerist Wrinkle Revolution Complex. This moisturizer utilizes optics-based skin care technology and micro fillers to smooth skin’s surface and instantly relax the appearance of wrinkles. The new Olay Regenerist Wrinkle Revolution Complex has a suggested retail price of $24.99.


Stiefel, a GlaxoSmithKline company, recently announced the launch of its new Revaleskin Illuminesse Brightening Complex, the newest addition to the Revaleskin family of products. Made with CoffeeBerry whole fruit extract, this anti-aging treatment aims to provide antioxidants to neutralize against free radical damage caused by UV exposure, which can result in uneven skin tone, mild age spots and the loss of brightness and youthful luminosity of the skin.

 

 The article above is part of the DSN Category Review Series. For the complete Skin Care Buy-In Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

Suppliers target growing adult acne segment

BY Antoinette Alexander


With more than half of women in the United States between the ages of 25 and 58 years battling some form of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have experienced an uptick at food, drug and mass. The sales trend is likely to continue as manufacturers continue to develop formulas to battle adult acne.


According to SymphonyIRI Group, sales of acne treatments for the 52 weeks ended June 12 at food, drug and mass (excluding Walmart) have increased 2.7% to more than $388 million. Among the top 10 brands, Neutrogena’s new Rapid Clear experienced the greatest growth, rising nearly 47%.


Given that many acne treatments on the market target teens, manufacturers increasingly are taking into account the special needs of adult skin. One such example is Procter & Gamble’s Olay brand, which introduced in July its new Olay Professional Pro-X Clear for adult acne.


This three-step daily skin care regimen is designed to treat adult acne and minimize the appearance of pores and refine texture. The system ($42) is comprised of a pore clarifying cleanser, skin clearing treatment and complexion renewing lotion. Additional products in the line include an SPF15 moisturizer and intensive refining sulfur mask, priced at $29.99 each.


Also launching in July is La Roche-Posay’s Effaclar Serum pore-refining/anti-wrinkle serum. Women often have to make a choice between treating acne blemishes with a product that has no anti-aging benefits or treating the signs of aging with a product that may clog pores. Effaclar Serum pore-refining/anti-wrinkle serum offers a solution to treat both these concerns. It has a suggested retail price of $39.95.

 

 The article above is part of the DSN Category Review Series. For the complete Skin Care Buy-In Report, including extensive charts, data and more analysis, click here.

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On-the-go ease drives growth

BY Antoinette Alexander

As expected, consumers’ desire for products that make oral care easier — not to mention ones that help battle such oral conditions as dry mouth — helped drive strong growth of portable oral care.


For the 12 weeks ended June 12, portable oral care proved to be the shining star, with sales rising nearly 29% to $3.25 million, according to SymphonyIRI Group. Among the top 10 brands, dry mouth treatment Biotene topped the list with $1.2 million in sales, a boost of nearly 83%.

 

 The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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